| dc.contributor.author | Kristanto, Atalya Syela | |
| dc.date.accessioned | 2022-03-24T09:09:31Z | |
| dc.date.available | 2022-03-24T09:09:31Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4695 | |
| dc.description | The purpose of this study was to determine, test, and analyze the effect of
utilitarian value and impulse buying on repurchase intention through satisfaction at
prima freshmart website. The population in this study are all prima freshmart
customers who have made purchases. The sampling technique that will be used
in this research is purposive Sampling Method. Data collection techniques using a
questionnaire and measured using a Likert scale. The number of samples in this
study was 130. The data collection technique was carried out by distributing
questionnaires using a Likert scale. The analytical method used is quantitative with
the Structural Equation Model (SEM) model and processed using Smart PLS 3.0
software. The results of the study indicate that the variable utilitarian value and
impulse buying have a positive effect on repurchase intention through satisfaction
at prima freshmart website. | en_US |
| dc.description.abstract | Tujuan penelitian ini ialah untuk mengetahui, menguji, dan menganalisis
pengaruh utilitarian value dan impulse buying terhadap satisfaction dan
repurchase intention pada website prima freshmart. Populasi pada penelitian ini
ialah orang yang pernah berbelanja menggunakan website prima freshmart yang
jumlah nya tidak diketahui.. Teknik pengambilan sampel yang akan digunakan
dalam penelitian ini adalah menggunakan purposive sampling Method. Teknik
pengumpulan data menggunakan kuesioner dan diukur menggunakan skala
Likert. Sampel diambil menggunakan rumus Hair dan diperoleh jumlah sampel
dalam penelitian ini sebanyak 130. Metode analisis data yang digunakan ialah
kuantitatif dan metode analisis yang digunakan adalah kuantitatif dengan model
Structural Equation Model (SEM) dan diolah dengan software Smart PLS 3.0. Hasil
dari penelitian menunjukan bahwa utilitarian value dan impulse buying
berpengaruh positif terhadap satisfaction pada website prima freshmart dan
kemudian satisfaction berpengaruh terhadap repurchase intention pada website
prima freshmart.
Kata | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Utilitarian Value | en_US |
| dc.subject | Impulse Buying | en_US |
| dc.subject | Satisfaction | en_US |
| dc.subject | Repurchase Intention | en_US |
| dc.title | PENGARUH UTILITARIAN VALUE DAN IMPULSE BUYING TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION PADA WEBSITE PRIMA FRESHMART | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0728086501 | |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.nim | 0108911910016 | |
| dc.identifier.dosenpembimbing | TINA MELINDA | |
