| dc.contributor.author | THIASYURA, BELVINA ANGELICA | |
| dc.date.accessioned | 2022-03-31T06:18:53Z | |
| dc.date.available | 2022-03-31T06:18:53Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4757 | |
| dc.description | Intrapreneurial behavior is the concept of employees’ behavior or
members of an organization who have entrepreneurial orientation (Mahmoud et
al., 2018). Intrapreneurial behavior in individual employees is really beneficial
for the company. The intrapreneurial behavior factor in this research consist of
innovativeness, risk taking, self renewal, proactiveness, and competitive
aggressiveness. The purpose of this research is to confirm that these
intrapreneurial behavioral factors reflected in millennial generation employees
(with the birth year 1983-2001) at CitraLand Marketing Office Surabaya. The
sample in this study was 50 millennial generation employees at CitraLand
Marketing Office Surabaya from several departments. This research uses
quantitative approach with confirmatory factor analysis (CFA) method. Data
collection in the research used a questionnaire that contains a statement based on
5 variables that are presumably of being intrapreneurial behavioral factors:
innovativeness, risk taking, self renewal, proactiveness and competitive
aggressiveness with 5-instrument Likert scale measuring instrument. The results
of the research state that there are 4 factors that reflect millennial generation
employees at CitraLand Marketing Office Surabaya, that are innovativeness, self renewal, proactiveness, and competitive aggressiveness. | en_US |
| dc.description.abstract | Intrapreneurial behavior merupakan konsep perilaku karyawan atau
anggota organisasi yang memiliki orientasi secara entrepreneurial (Mahmoud et
al., 2018). Perilaku intrapreneurial dalam individual karyawan sangat
menguntungkan perusahaan. Faktor intrapreneurial behavior dalam penelitian ini
terdiri dari innovativeness, risk taking, self renewal, proactiveness, dan
competitive aggressiveness. Tujuan dari penelitian ini adalah untuk
mengkonfirmasi bahwa faktor intrapreneurial behavior tersebut mencerminkan
karyawan generasi milenial (dengan tahun kelahiran 1983-2001) di CitraLand
Marketing Office Surabaya. Sampel dalam penelitian ini merupakan 50 orang
karyawan generasi milenial di CitraLand Marketing Office Surabaya dari berbagai
departemen yang ada. Penelitian ini menggunakan pendekatan kuantitatif dengan
metode confirmatory factor analysis (CFA). Pengumpulan data dalam penelitian
menggunakan kuesioner berisi pernyataan berdasarkan 5 variabel yang diduga
menjadi faktor intrapreneurial behavior yaitu innovativeness, risk taking, self
renewal, proactiveness, dan competitive aggressiveness dengan alat ukur skala
Likert 5 instrumen. Hasil dari penelitian menyatakan bahwa terdapat 4 faktor yang
mencerminkan karyawan generasi milenial di CitraLand Marketing Office
Surabaya yaitu innovativeness, self renewal, proactiveness, dan competitive
aggressiveness. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Intrapreneurial Behavior | en_US |
| dc.subject | generasi milenial | en_US |
| dc.subject | innovativeness | en_US |
| dc.subject | self renewal | en_US |
| dc.subject | proactiveness | en_US |
| dc.subject | competitive aggressiveness | en_US |
| dc.title | FAKTOR INTRAPRENEURIAL BEHAVIOR GENERASI MILENIAL DI CITRALAND MARKETING OFFICE SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0702117602 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10115041 | |
| dc.identifier.dosenpembimbing | CAROLINA NOVI MUSTIKARINI | |
