| dc.contributor.author | NATALIA WIJAYA, FELICIANA | |
| dc.date.accessioned | 2022-05-13T07:41:43Z | |
| dc.date.available | 2022-05-13T07:41:43Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4978 | |
| dc.description | Cake shop business have been grown up rapidly in Surabaya. The
Cakewalk self-decorating cake shop is a business focusing on cakes. The
Cakewalk self-decorating cake shop’s concept is where customers decorate the
custom cake they have chosen. This is the main appealing part which
differentiating The Cakewalk self-decorating with another cake shops.
Revenue of The Cakewalk self-decorating cake shop is from direct sales.
The Cakewalk self-decorating cake shop will always maintaining and increasing
the service quality, also keep innovating in product improvement due to make
brand awareness in the center of society. Main purpose of The Cakewalk selfdecorating
cake shop is to give a value by offering a unique concept. To fulfill the
purpose, according to The Cakewalk self-decorating cake shop located in
strategic location, near the residential area, which is Citraland, West Surabaya
is fit in with the main customer segment, a Housewife with their children below
twelve years old. By overall, The Cakewalk self-decorating cake shop featuring in
edutainment. Customers not just decorating the cake as customer wish, customers
also learn how to properly decorating the cake with the quick demonstration by a
coach. | en_US |
| dc.description.abstract | Bisnis yang bergerak di bidang cake shop sudah berkembang cukup pesat
di Surabaya. The Cakewalk self-decorating cake shop merupakan sebuah usaha
bisnis yang bergerak di bidang cake. The Cakewalk self-decorating cake shop
memiliki konsep dimana konsumen memilih dan memberi dekorasi sendiri custom
cake yang dipilihnya. Hal inilah yang menjadi daya tarik utama yang
membedakan The Cakewalk self-decorating cake shop dengan cake shop lainnya.
Penjualan dari The Cakewalk self-decorating cake shop berupa direct
sales. The Cakewalk self-decorating cake shop akan selalu menjaga dan
meningkatkan kualitas pelayanan serta berinovasi terus-menerus dalam
pengembangan produk agar brand dikenal oleh masyarakat Surabaya. Tujuan dari
The Cakewalk self-decorating cake shop adalah untuk memberikan suatu nilai
jual dengan memberikan konsep yang unik maupun berbeda dari cake shop pada
umumnya. Cara yang dilakukan adalah dengan membuka cake shop berlokasi di
Citraland, Surabaya Barat yang strategis karena berada di daerah perumahan dan
disesuaikan dengan segmen utama dari The Cakewalk self-decorating cake shop
yang adalah ibu dan anak yang berumur dibawah 12tahun. Secara garis besar, The
Cakewalk self-decorating cake shop lebih menonjolkan edutainment. Selain
memberi dekorasi sesuai keinginan, konsumen sekaligus belajar cara memberi
dekorasi dengan quick demonstration oleh seorang coach. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Cake Shop | en_US |
| dc.subject | Custom Cake | en_US |
| dc.subject | Coach | en_US |
| dc.title | THE CAKEWALK SELF-DECORATING CAKE SHOP | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 8954230021 | |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 40211019 | |
| dc.identifier.dosenpembimbing | JE SUTANTO | |
