| dc.contributor.author | Sumarno, Daniella Claudia Aqwila Sumarno | |
| dc.date.accessioned | 2023-01-18T04:49:01Z | |
| dc.date.available | 2023-01-18T04:49:01Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5687 | |
| dc.description | Talking about technological developments, of course, leads tothechange.The changethat is meant the change ofpeople's consumption pattern regardinghow to shop through physical stores (offline) through online stores or commonlyare mentionedwithonline marketplace. In managing online marketplace business,it is important to know the factors that affect customers’Intentionto Purchase inusing online marketplace such as in TAM Factors (perceivedusefulness,perceivedease ofuse) and Social Factors (socialinfluence,peerinfluence) andattitudetowards mobile app use. in using the online marketplace applicationfor shoppingand Tokopedia as an objectthat isused in research. This research is quantitativeresearch byusing SEM data analysis methodthat isassisted by Partial LeastSquare (PLS) software. Data collectionis doneby distributinglikegoogle form topeoplewho are inPalu cityandSurabayacitywho use the Tokopedia onlinemarketplace application.In thisresearch,itusesrandom sampling technique and datathat isobtainedis100 respondents.The results of thisresearchindicate that (1)perceivedusefulness affectsattitude towards mobile app use, (2)perceivedease ofuse affectsattitude towards mobile app use, (3)socialinfluence does not affectattitudetowards mobile app use, (4)peerinfluence affectsattitude towards mobile app use,(5)attitude towards mobile app use does not affectintentiontopurchase, (6)perceivedusefulness does not affectintentiontopurchase, (7)perceivedease ofusedoes not affectintentiontopurchase, (8)socialinfluence does notaffectintentiontopurchase, and (9)peerinfluence does not affectintentiontopurchase.Therefore,based on the results of thisresearch, it can be concluded that the value in TAMFactors is higher thanthings that arerelated tosocialfactorsonattitude towardsmobile app use. Thisthing occursbecause individuals see the usefulness andconvenienceinbehaving the use of online marketplace and peer influence. | en_US |
| dc.description.abstract | Berbicara tentang perkembangan teknologi tentu saja mengarah kepadasebuah perubahan.Perubahan yang dimaksud adalah perubahan pola konsumsimasyarakat mengenai cara berbelanja melalui toko fisik (offline) melalui tokoonlineatau biasa disebut denganonline marketplace. Dalam mengelola bisnisonline marketplacepenting untuk mengetahui faktor-faktor yang mempengaruhiIntention To Purchasepelanggan dalam menggunakanonline marketplacesepertidalamTAM Factors(Perceived Usefulness,Perceived Ease of Use) danSocialFactors(Social Influence,Peer Influence) sertaAttitude towards mobile app usedalam menggunakan aplikasionline marketplaceuntuk berbelanja dan Tokopediasebagai objek yang digunakan dalam penelitian. Penelitian ini merupakanpenelitian kuantitatif dengan menggunakan mteode analisis data SEM yang dibantusoftware Partial Least Square(PLS). Pengumpulan data dilakukan denganpenyebaran kuisioner berupagoogle formkepada masyarakat yang ada di kota Paludan kota Surabaya yang menggunakan aplikasionline marketplaceTokopedia.Pada penelitian ini menggunakan teknikrandom samplingdan data yangdiperoleh sebanyak 100 responden.Hasil penelitian ini menunjukkan bahwa (1)Perceived UsefulnessmempengaruhiAttitude towards mobile app use,(2)Perceived Ease of UsemempengaruhiAttitude towards mobile app use, (3)SocialInfluencetidak mempengaruhiAttitude towards mobile app use,(4)Peer InfluencemempengaruhiAttitude towards mobile app use, (5)Attitude towards mobile appusetidak mempengaruhiIntention To Purchase,(6)Perceived UsefulnesstidakmempengaruhiIntention To Purchase,(7)Perceived Ease of UsetidakmempengaruhiIntention To Purchase,(8)Social Influencetidak mempengaruhiIntention To Purchase,dan(9)Peer Influencetidak mempengaruhiIntention ToPurchase.Maka dari itu, berdasarkan hasil penelitian ini dapat disimpulkan bahwanilai dalamTAM Factorslebih tinggi dibandingkan hal terkait denganSocialFactorsterhadapAttitude towards mobile app use. Hal ini terjadi karena individumelihat kegunaan dan kemudahan dalam menyikapi penggunaanonlinemarketplacedan pengaruh teman sebaya. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Perceived Usefulness | en_US |
| dc.subject | Perceived Ease of Use | en_US |
| dc.subject | Social Influence | en_US |
| dc.subject | Peer Influence | en_US |
| dc.subject | Attitude Towards Mobile App Use | en_US |
| dc.subject | Intention To Purchase | en_US |
| dc.subject | Technology Acceptance Models (TAM) | en_US |
| dc.subject | Social Factors | en_US |
| dc.subject | Online Marketplace | en_US |
| dc.title | PENGARUH TECHNOLOGY ACCEPTANCE MODEL (TAM) FACTORS DAN SOCIAL FACTORS MELALUI ATTITUDE TOWARDS MOBILE APP USE TERHADAP NIAT BELI | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117061 | |
| dc.identifier.dosenpembimbing | Timotius Febry | |
