| dc.contributor.author | Saputra, Gede Dennis Arya Eka | |
| dc.date.accessioned | 2023-01-19T03:44:18Z | |
| dc.date.available | 2023-01-19T03:44:18Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5701 | |
| dc.description | Every start-up business is expected to be able to develop andobtain maximum results in sale.The development onglobalizationera requires a business to adapt on sale techniques. The purpose ofthis research is to understand the effect of content creation (X1),content sharing, community building and connecting (X4) on saledecision of Eka Coffee. The population of this research is Eka Coffeebuyers who have purchased Eka Coffee products at least once.Sampling technique uses saturated sample technique. The datacollection method is done out by distributing online questionnaires toresponded of 43 Eka Coffee consumers. This researchusesquantitative method. Output of this research is to show that there isimpact as using social media marketing as accurate by showing thereis benefit from content sharing, community building, connecting andcontent creation thatsimulate consumers’ intentionon doing makepurchase decision of Eka Coffee products. | en_US |
| dc.description.abstract | Setiap bisnis rintisan diharapkan mampu berkembang danmemperoleh hasil yang maksimal dalam penjualan. Perkembanganterhadap eraglobalisasimengharuskan sebuah bisnis untukberadaptasi terhadap teknik-teknik penjualan. Tujuan dari penelitianini untuk memahami pengaruh daricontent creation(X1),contentsharing,community buildingdanconnecting(X4) terhadapKeputusan Penjualan Eka Coffee (Y1). Populasi penelitian ini adalahpembeli Eka Coffee yang telah membeli produk Eka Coffee minimalsatu kali. Teknik pengambilan sampel menggunakan teknik sampeljenuh.Metode pengumpulan data dilakukan dengan membagikankuesioneronlinekepada responden sebanyk 43 konsumen EkaCoffee. Penelitian ini menggunakan metode kuantitatif.Outputdaristudi ini untuk menunjukan bahwa terdapat dampak darimemanfaatkanmedia socialsebagai alat pemasaran yang tepatdengan menunjukkan adanya manfaat daricontent sharing,community building, connectingdancontent creationyangmerangsang minat konsumen terhadap melakukan keputusanpembelian produk Eka Coffee. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Media Sosial | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Content Creation | en_US |
| dc.subject | Content Sharing | en_US |
| dc.subject | Community Building | en_US |
| dc.subject | Connecting | en_US |
| dc.title | Analisis Pemasaran Media Sosial Terhadap Keputusan Penjualan Eka Coffee | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117028 | |
| dc.identifier.dosenpembimbing | Elia Ardyan | |
