| dc.contributor.author | Mirza, Ghassani Namira | |
| dc.date.accessioned | 2023-01-19T04:09:34Z | |
| dc.date.available | 2023-01-19T04:09:34Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5703 | |
| dc.description | TJOY is a business that runs in fashion field especially Tote Bags which wasestablished in mid of 2018. The development of Indie fashion trend with thecombination of Tote Bags also makes TJOY inspired to create effectiveness incommunity to carry goods. In creative industry that is increased year by year forcesTJOY to do innovation frequently and keeps on developing. In competition of creativeindustry, TJOY also gets obstacle due to the competitors that have had brand imageand the products are well known in Indonesia. Thus, TJOY considers some things suchas perceived quality and product features. The purpose of this research is to find outthe effect of perceived quality and product features on purchase intention of TJOY ToteBag. The method that is used in this research is quantitative research. The sample thatis used in this research is people of Surabaya City who are fourteen to twenty-five yearsold with economic income (allowance / salary) of upper middle class as many as518,789 people in 2019 by using purposive sampling research technique. The result ofthe research proves that perceived quality can affect purchase intention significantly,while product features can affect purchase intention significantly. This thing isstrengthened by the t calculation value of perceived quality (X1) as 4.395 and productfeatures (X2) as 5.541, in which both of which have greater value from the table,thatis as 1.977. | en_US |
| dc.description.abstract | TJOY merupakan sebuah bisnis yang bergerak pada bidang fesyen, khususnya ToteBag yang didirikan pada pertengahan tahun 2018. Berkembangnya tren fesyen indiedengan perpaduan Tote Bag juga membuat TJOY terinspirasi untuk menciptakankeefektifan dalam masyarakat untuk membawa barang bawaan mereka. Dalam industrikreatif yang semakin tahun semakin meningkat memaksa TJOY untuk selalumelakukan inovasi dan terus berkembang. Dalam persaingan di industri kreatif iniTJOY juga mengalami adanya hambatan dikarenakan pesaing kami sudah mempunyaibrand image tersendiri dan produk-produknya sudah dikenal di Indonesia. SehinggaTJOY mempertimbangkan beberapa hal seperti perceived quality dan prodct feature.Tujuan penelitian ini mengetahui pengaruhperceived quality dan prodct featureterhadap minat beli produk Tote Bag TJOY. Metode yang digunakan penelitian iniadalah penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini pendudukKota Surabaya berumur empat belas hingga dua puluh limatahun dengan pendapatanekonomi (uang saku / gaji) golongan menengah keatas sebanyak 518,789 orang padatahun 2019 dengan menggunakan teknik penelitian purposive sampling. Hasil padapenelian membuktikan bahwa perceived quality dapat mempengaruhi minat belidengan signifikan, sedangkan product feature dapat mempengaruhi minat beli dengansignifikan. Hal ini diperkuat dengan nilai thitung Perceived Quality (X1) sebesar 4,395dan Product Features (X2) sebesar 5,541 dimana keduanya memiliki nilai lebih besardari tabel yaitu sebesar 1,977. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Tote Bag | en_US |
| dc.subject | Minat Beli | en_US |
| dc.subject | Perceived Quality | en_US |
| dc.subject | Product Feature | en_US |
| dc.title | PENGARUH PERCEIVED QUALITY DAN PRODUCT FEATURE TERHADAP MINAT BELI TOTE BAG TJOY | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 20070031 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117258 | |
| dc.identifier.dosenpembimbing | Damelina Basauli Tambunan | |
| dc.identifier.dosenpembimbing | Yoseva Maria | |
