| dc.contributor.author | Budiman, Samuel Ali | |
| dc.date.accessioned | 2024-09-09T06:50:41Z | |
| dc.date.available | 2024-09-09T06:50:41Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7635 | |
| dc.description | The purpose of this study is to determine the differences of consumer preferences toward specific stores and convenience stores. The population in this study is that all the community in Surabaya who know about OldCity at PTC and OldCity Gri l l at LOOP. The samples used for as many as 37 respondents using non - probability sampling, namely purposive sampling. This study uses analysis of different paired t - test. Variables used are the Old City (Specialty stores) X1.1 Location, X1.2 Merchandise, X1.3 Price, X1.4 Promotion, X1.5 Atmosphere outlets, X1.6 services and the Old City Grill (Convenience store) X2.1 Location, X2.2 Merchandise, X2.3 Price, X2.4 Promotion, X2.5 Atmosphere outlets, X2.6 services. The results showed that each attribute has the differences between the two stores, but to attribute the price and promotion averaged results are not significant for consumer preferences, while the location, merchandise, store atmosphere, and services significantly different to consumer preferences | en_US |
| dc.description.abstract | Tujuan penelitian ini adalah untuk mengetahuiperbedaan preferensikonsumen terhadap specific store dan convenience store. Populasi dalam penelitian ini adalah semua masyarakat di Surabaya yang mengetahui tokoOldCity di PTC dan toko OldCity Grill at LOOP. Jumlah sampel yang digunakan sebanyak 37 responden dengan menggunakan metode pengambilan sampelnon-probabilitas, yaitu purposive sampling. Penelitian ini menggunakan analisis uji beda rata-rata berpasangan. Variabel-variabel yang digunakan adalah Old City (Specialty store) X1.1 Lokasi, X1.2 Merchandise, X1.3 Harga, X1.4 Promosi, X1.5 Atmosfergerai, X1.6 services dan Old City Grill (Convenience store) X2.1Lokasi, X2.2 Merchandise, X2.3 Harga, X2.4 Promosi, X2.5 Atmosfer gerai, X2.6 services. Hasil penelitian ini menunjukkan bahwa setiap atribut memiliki perbedaan antara kedua toko, tetapi untuk atribut harga dan promosi hasil rata-ratanya tidak signifikan bagi preferensi konsumen, sedangkan lokasi, merchandise, atmosfer gerai, dan services berbeda signifikan untuk preferensi konsumen. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | pemasaran ritel | en_US |
| dc.subject | toko khusus | en_US |
| dc.subject | toko serba ada | en_US |
| dc.subject | paired t - test | en_US |
| dc.subject | retail marketing | en_US |
| dc.subject | specialty stores | en_US |
| dc.subject | convinience stores | en_US |
| dc.title | SKRIPSI ANALISIS PERBEDAAN P REFEREN SI KONSUMEN OLDCITY DI PAKUWON TRADE CENTER DENGAN OLDCITY GRILL DI LOOP GRAHA FAMILY SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10106011 | |
| dc.identifier.dosenpembimbing | Damelina B. Tambunan | |
