| dc.contributor.author | Irawan, Valentina Janet | |
| dc.date.accessioned | 2024-09-10T01:41:19Z | |
| dc.date.available | 2024-09-10T01:41:19Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7640 | |
| dc.description | This study aims to determine the effect of service quality, food quality, and price to customer satisfaction along with the effect of service quality and customer satisfaction to behavioral intentions BananaKu products in Pakuwon Trade Center Surabaya. The exogenous variables examined in this research are service quality, food quality, and price. While the endogenous variables are customer satisfaction and behavioral intentions. The population in this study is the consumer product BananaKu in Pakuwon Trade Center Surabaya. The sampling technique used is non-probability sampling with the use of purposive sampling. The sample in this research are 100 respondents, that is, consumers who have done transactions in BananaKu, ever consumed BananaKu products in the last three months. This research design is causal research, while the technique of d ta analysis used is Structural Equation Model with Lisrel 8.70. The results show that service quality has no effect on customer satisfaction. The Food quality and price positively influence the customer satisfaction. The Service quality and customer satisfaction positively influence the behavioral intentions | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh service quality , food quality , dan price terhadap customer satisfaction serta pengaruh service quality dan customer satisfaction terhadap behavioral intentions produk BananaKu di Pakuwon Trade Center Surabaya. Variabel eksogen yang diteliti dalam penelitian ini adalah service quality , food quality , dan price . Sedangkan variabel endogen yaitu customer satisfaction dan behavioral intentions . Populasi dalam penelitian ini adalah konsumen produk BananaKu di Pakuwon Trade Center Surabaya. Tekni k pengambilan sampel yang digunakan adalah non probability sampling dengan menggunakan jenis purposive sampling . Sampel dalam penelitian ini berj umlah 100 responden, yaitu konsumen BananaKu yang melakukan transaksi pembelian di BananaKu , pernah mengkonsumsi produk BananaKu dalam tiga bulan terakhir. Desain penelitian ini adalah penelitian kausal, sedangkan teknik analisa data yang digunakan adalah Structural Equation Model dengan program Lisrel 8.70. Hasil penelitian menunjukkan bahwa service quality tidak berpengaruh terhadap customer satisfaction . Food quality dan price berpengaruh positif terhadap customer satisfaction . Service quality dan customer satisfaction berpengaruh positif terhadap behavioral intentions | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Service Quality | en_US |
| dc.subject | Food Quality | en_US |
| dc.subject | Price | en_US |
| dc.subject | Customer Satisfaction | en_US |
| dc.subject | Behavioral Intentions | en_US |
| dc.title | PENGARUH SERVICE QUALITY , FOOD QUALITY , DAN PRICE TERHADAP CUSTOMER SATISFACTION DAN BEHAVIORAL INTENTIONS PRODUK BANANAKU DI PAKUWON TRADE CENTER SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10106071 | |
| dc.identifier.dosenpembimbing | J.E. Sutanto | |
