| dc.contributor.author | Megantara, Bayu | |
| dc.date.accessioned | 2025-02-10T09:10:05Z | |
| dc.date.available | 2025-02-10T09:10:05Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/7868 | |
| dc.description | Infrastructure development is one of the government's priorities in order to accelerate economic growth. Concrete is one of the main materials needed. Not all projects will require and can be delivered readymixed concrete by using the conventional method, therefore a dry - type ready - to - use concrete (instant concrete) is needed. This study aims to determine the effect of Product Quality, Price, Brand I mage and Service on Purchasing Decisions of instant concrete products at PT. XYZ East Java . This is a quantitative research with descriptive type. The data used are primary data obtained through questionnaires and then processed using the SPSS program. The total sample of the study was 34 respondents who were selected using a non propability sampling technique with purposive sampling type. Data analysis used multiple linear regression. The results showed that Product and Service Quality had a significant effect on Purchasing Decisions, while Price and Brand Image had no effect on Purchasing Decisions. | en_US |
| dc.description.abstract | Pembangunan infrastruktur menjadi salah satu prioritas pemerintah dalam rangka memacu pertumbuhan ekonomi. Beton adalah salah satu bahan utama yang diperlukan. Tidak semua proyek akan memerlukan dan bisa dikirim beton siap pakai ( readymix ) dengan metode konvensional sehingga diperlukan produk beton siap pakai tipe kering (beton instan). Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga, Citra Merek da n Layanan terhadap Keputusan Pembelian pro duk beton instan PT. XYZ Jawa Timur. Merupakan penelitian kuantitatif dengan jenis deskriptif. Data yang digunakan merupakan data primer yang didapatkan melalui kuesioner dan selanjutnya diolah menggunakan program SPSS. Total sampel penelitian sebanyak 34 responden yang dipilih menggunakan teknik non propability sampling dengan jenis purposive sampling . Analisis data menggunakan regresi linier berganda ( multiple linier regression ). Hasil penelitian menunjukkan bila Kualitas Produk dan Layanan berpengaruh signifikan terhadap Keputusan Pembelian sedangkan Harga dan Citra Merek tidak berpengaruh terhadap Keputusan Pembelian. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Citra Merek | en_US |
| dc.subject | Layanan | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Product Quality | en_US |
| dc.subject | Price | en_US |
| dc.subject | Brand Image | en_US |
| dc.subject | Service | en_US |
| dc.subject | Purchase Decision | en_US |
| dc.title | Pengaruh Kualitas Produk , Harga , Citra Merek dan Layanan Terhadap Keputusan Pembelian Produk Beton Siap Pakai Tipe Kering ( Studi Kasus di PT. XYZ Jawa Timur ) | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 6004299 | |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.nim | 0108011910010 | |
| dc.identifier.dosenpembimbing | TINA MELINDA | |
