| dc.contributor.author | Irawan, Avila Carlo | |
| dc.date.accessioned | 2025-07-17T06:01:16Z | |
| dc.date.available | 2025-07-17T06:01:16Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8321 | |
| dc.description | The rapid development of food and beverage industry especially in restaurant business has brought this industry to be high competitive level industry. To create a competitive and sustainable business, an innovative and unique business concept are needed. The Fantasia is a business concept of thematic restaurant with fantasy magical thematic restaurant. With fantasy magical theme as its main competitive advantage, The Fantasia offers the guest enchanting dining experience by implementing its theme holistically to the entire elements of the restaurant starting from the theme, storyboard concept, interior and exterior design, as well as employee’s unifom design, to its service system and special menus offered. Located in Surabaya Town Square with youth and family as its main target market, The Fantasia has a vision to be the best fantasy magical thematic restaurant in Indonesia, and finally be well known worldwide | en_US |
| dc.description.abstract | Perkembangan pesat industri makanan dan minuman terutama di bisnis restaurant mambawa industri ini menjadi sebuah industri dengan tingkat persaingan yang tinggi. Untuk dapat memiliki daya saing dan sustainability yang kuat, sebuah konsep bisnis yang inovatif dan unik sangat dibutuhkan. The Fantasia adalah sebuah konsep bisnis restaurant tematik dengan tema fantasy magical. Dengan tema fantasy magical sebagai competitive advantage utamanya, The Fantasia menawarkan suatu pengalaman makan yang mempesona dengan mengimplementasikan tema secara holistik ke seluruh elemen restaurant mulai dari tema, konsep cerita, desain interior, exterior, maupun seragam karyawan, sampai sistem pelayanan dan menu makanan yang spesial. Berlokasi di Surabaya Town Square dengan target market utama youth dan family, The Fantasia memiliki visi untuk menjadi restaurant bertema fantasy magical terbaik di Indonesia dan akhirnya bisa dikenal di seluruh dunia | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Restaurant Bertema | en_US |
| dc.subject | Fantasy Magical | en_US |
| dc.subject | Thematic Restaurant | en_US |
| dc.title | THE FANTASIA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 10209017 | |
| dc.identifier.dosenpembimbing | Sandy Wahyudi Tanudjaja | |
