| dc.contributor.author | Tandiono, Teddy | |
| dc.date.accessioned | 2025-07-21T08:18:51Z | |
| dc.date.available | 2025-07-21T08:18:51Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8341 | |
| dc.description | This study is about In - Tea , a tea distributor which engages in rosella tea . The purpose of this study is to determine the effect of price and product quality on In - Tea product purchasing decision . This study uses quantitative data. The population used in this research is end - user consumers of In - Tea between January 2012 to December 2012 which amount to 85 people. Slovin formula is used to get a sample of 46 people. Sampling techniques used is judgment sampling method which is purposive sampling. The technique analysis applied is multiple linear regression which begins with hypothesis and is tested using f - test and t - test. Results show that the variables of price and product quality simultaneously and partially influence In - Tea ’s product purchasing decision . Price and product quality variables are influential variables that simultaneously affect In - Tea ’s product purchasing decision | en_US |
| dc.description.abstract | Penelitian ini meneliti ten tang In - Tea , distr ibutor yang bergerak di bidang teh rosella kemasan . Tujuan penelitian ini adalah untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian produk In - Tea . Penelitian ini menggunakan data kuantitatif. Populasi yang digunakan dalam penelitian ini adalah konsumen end user dari In - Tea pada periode Jan uari – Desember 2012 sebesar 85 orang. Sampel diambil dengan menggunakan rumus slovin sehingga didapat 46 orang. Teknik pengambilan sampel menggunakan metode judgement sampling yaitu purposive sampling . Analisis data menggunakan Analisis Regresi Linier Berganda diawali dengan hipotesis dan diuji menggunakan Uji F dan Uji t. Hasil penelitian menunjukkan variabel harga dan kualitas produk berpengaruh secara simultan dan parsial terhadap variabel keputusan pembelian produk In - Tea . Variabel harga dan kualitas produk berpengaruh secara simultan terhadap variabel Keputusan Pembelian sebesar % | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Price | en_US |
| dc.subject | Product Quality | en_US |
| dc.subject | Purchasing Decision | en_US |
| dc.title | PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK IN - TEA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10109123 | |
| dc.identifier.dosenpembimbing | Damelina B. Tambunan | |
