| dc.contributor.author | Chandra, Tommy | |
| dc.date.accessioned | 2025-07-21T09:11:12Z | |
| dc.date.available | 2025-07-21T09:11:12Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8344 | |
| dc.description | The objective of this study is to determine the influence of price and brand image on consumers ’ purchasing decision in Admiral Indonesia. The population in this study is consumers who have purchased Admiral Indonesia’s product s , amounting to 103 people. Total sample of this study is 82 respondents . The number is obtained through judgment sampling method. Variables in this study include price, brand image, and purchasing decision. The analytical model of this study is multiple linear regression. Results show that price and brand image partially and simultaneously influence purchasing decision | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh harga dan brand image terhadap keputusan pembelian alat - alat nelayan di Admiral Indonesia. Populasi dalam penelitian ini merupakan konsumen yang pernah membeli produk Admiral Indonesia yang berjumlah 103 orang. Jumlah sampel yang digunakan sebanyak 82 responden dengan teknik p engambilan sampel menggunakan metode judgement sampling . Variabel dalam penelitian ini adalah harga, brand image , dan keputusan pembelian. Model analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil dari penelitian menunjukan b ahwa harga dan brand image berpengaruh baik secara parsial maupun secara simultan terhadap keputusan pembelian | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Brand Image | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Price | en_US |
| dc.subject | Purchasing Decision | en_US |
| dc.title | PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ALAT - ALAT NELAYAN DI ADMIRAL INDONESIA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10109126 | |
