| dc.contributor.author | Karsa, Veronica | |
| dc.date.accessioned | 2025-07-22T03:09:35Z | |
| dc.date.available | 2025-07-22T03:09:35Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8349 | |
| dc.description | The purpose of this study is to know about the effect s of product quality and price on consumer purchasing decisions on men’s clothing in Kotabaru . Hera Fashion is a “business to business” , business which means that they distribute products directly to men ’s clothing stores in Kotabaru. This study uses multiple linear regression methods . The result of the research indicates that the variable of product quality and price significantly influence purchasing decisions of the consumers both collectively and individually. The population of this study is the male population Kotabaru186.854 people and the re are 100 people who are being studied carefully . The method used in this study is judgment sampling . It is a purposive sampling , which technique includes distributing direct questionnaires to respondents. The results of this study show that simultaneously, product quality and prices variables significantly influence purchasing decisions. The product quality and price variables are partially influential to wards purchasing decisions. However, overall, the quality variable of the product is very dominant in influencing purchase decisions. | en_US |
| dc.description.abstract | Penelitian ini ingin mengetahui tentang pengaruh antara kualitas produk dan harga terhadap keputusan pembelian pakaian pria di Kotabaru. Hera Fashion merupakan sebuah unit usaha yang bersifat business to business, yaitu mendistribusikan pakaian pria ke toko - toko yang ada di Kotabaru. Penelitian ini menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian baik secara bersama-sama maupun secara individua. Populasi dari penelitian ini adalah penduduk laki-laki kotabaru berjumlah 186.854 orang dan sampel yang diteliti sebanyak 100 orang. Metode yang digunakan dalam penelitian ini menggunakan judgement sampling yaitu purposive sampling dan teknik yang digunakan dengan membagikan secara langsung kuesioner kepada responden. Hasil penelitian ini menunjukan secara simultan, variabel kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian. Kemudian variabel kualitas produk dan harga berpengaruh secara parsial terhadap keputusan pembelian. Variabel kualitas produk berpengaruh paling dominan terhadap keputusan pembelian. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Quality of Product | en_US |
| dc.subject | Price | en_US |
| dc.subject | Purchasing Decisions | en_US |
| dc.title | PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN PRIA DI KOTABARU | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10109060 | |
