| dc.contributor.author | Budyman, Wike Natalia | |
| dc.date.accessioned | 2025-07-22T05:36:16Z | |
| dc.date.available | 2025-07-22T05:36:16Z | |
| dc.date.issued | 2011 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8353 | |
| dc.description | The purpose of this study is to gather information about the invesment’s feasibility of kids fashion shop in PTC. This study has been reviewed from five different aspects; marketing, technical, management, law, and financial. Four financial analytical tools have been used to draw its feasibility : Pay back Period (PP ), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI). These four analytical tools have shown that the intended investment is feasible. Firstly, the payback period of the investment (Rp153.585.800 . - ) is one year and ten months. Secondly, the NPV method has shown the net present value of the investment is Rp 125.044.784 , - which exceeds its initial investment by approximately 10 million. Thirdly, IRR method is used to show the rate of return of the investment which is 54.13 %. The rate is much higher compared to its interest rate of the loan of 9%. Lastly, the profitability index of the investment is greater than 1, which is 1.784515158 to be exactly . To sum up, it can be concluded that the investment of Petite Shop is feasible and profitable to be executed. | en_US |
| dc.description.abstract | Tujuan dari penelitian ini untuk mengetahui kelayakan investasi usaha fashion anak di Pakuwon Trade Center Surabaya, yang dikaji dengan menggunakan aspek - aspek studi kelayakan bisnis yaitu aspek pasar dan pemasaran, aspek teknis, aspek manajemen, aspek hukum, dan aspek keuangan. Untuk aspek keuangan, alat analisis kelayakan investasi yang digunakan adalah Payback Period (PP) , Net Present Value (NPV) , Internal Rate of Return (IRR) , dan Profitability Index (PI) dengan hasil perhitungan sebagai berikut : Metode PP menunjukkan bahwa jangka waktu yang diperlukan untuk pengembalian investasi sebesar Rp 153.585.800, - adalah 1 tahun 10 bulan. Metode NPV menunjukkan bahwa nilai NPV sebesar Rp 125.044.784 , - yang merupakan nilai yang positif. Metode IRR menunjuk kan tingkat pengembalian sebesar 54.13 % yang berarti lebih besar dari tingkat suku bunga yang digunakan yaitu 9%, sedangkan metode PI menunjukkan nilai sebesar 1,784515158 yang berarti lebih besar dari 1. Berdasarkan kriteria kelayakan masing - masing aspek dapat disimpulkan bahwa rencana pendirian bisnis Petite Shop di Pakuwon Trade Center Surabaya layak untuk dijalankan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Studi Kelayakan Bisnis | en_US |
| dc.subject | Fashion Anak | en_US |
| dc.subject | Toko Baju Anak Petite Shop | en_US |
| dc.subject | Investment Feasibility | en_US |
| dc.subject | Kids Fashion | en_US |
| dc.subject | Petite Shop Kids Boutique | en_US |
| dc.title | STUDI KELAYAKAN BISNIS PETITE SHOP DI PAKUWON TRADE CENTER SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10107153 | |
| dc.identifier.dosenpembimbing | Tommy C. Efrata | |
