| dc.contributor.author | Kesuma, Stiefan Still Angling | |
| dc.date.accessioned | 2025-07-28T08:40:43Z | |
| dc.date.available | 2025-07-28T08:40:43Z | |
| dc.date.issued | 2015 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8438 | |
| dc.description | The purpose of this research is to find out the influence of product, price, location and service quality towards guests’ decision to stay at Tanjung Hotel Surabaya. Research method which is used is quantitative with research sample of 100 guest respondents who stay at Tanjung Hotel located at Jalan Panglima Sudirman no. 43 -45, Surabaya. The technique of collecting data in this research is done by distributing questionnaire with likert scale. Based on data analysis, product, price, location and service quality bring positive influence towards guests’ decision to stay at Tanjung Hotel Surabaya. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui produk, harga, lokasi dan kualitas layanan yang berpengaruh terhadap keputusan menginap di Hotel Tanjung Surabaya. Metode yang digunakan adalah kuantitatif dengan sampel penelitian sebanyak 100 responden tamu yang sedang menginap di Hotel Tanjung yang terletak di jalan Panglima Sudirman no 43-45, Surabaya . Teknik pengumpulan data dalam penelitian ini dilakukan dengan membagikan kuesioner yang menggunakan skala likert . Berdasarkan hasil analisis data, dapat disimpulkan bahwa variabel produk, harga, lokasi dan kualitas layanan berpengaruh positif terhadap keputusan menginap di Hotel Tanjung Surabaya | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Produk | en_US |
| dc.subject | Harga | en_US |
| dc.subject | Lokasi | en_US |
| dc.subject | Kualitas Layanan | en_US |
| dc.subject | Keputusan Menginap | en_US |
| dc.subject | Product | en_US |
| dc.subject | Price | en_US |
| dc.subject | Location | en_US |
| dc.subject | Service Quality | en_US |
| dc.subject | Decision to Stay | en_US |
| dc.title | PENGARUH PRODUK, HARGA, LOKASI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN TAMU MENGINAP DI HOTEL TANJUNG SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 93202 | |
| dc.identifier.nim | 40111013 | |
| dc.identifier.dosenpembimbing | Sandy Wahyudi Tanudjaja | |
