| dc.contributor.author | Thang, Celine | |
| dc.date.accessioned | 2025-12-30T09:35:12Z | |
| dc.date.available | 2025-12-30T09:35:12Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/8890 | |
| dc.description | Startr is a new branding agency that caters specifically to small-medium businesses (SMEs), offering services such as brand identity, packaging and social media management. This study is done to solve the problem experienced by Startr which is the lack of brand awareness through visual communication strategy which is designing brand activation and promotional media that are suitable and effective for increasing the brand awareness of Startr. The research method used is going through secondary data from 10 books and 5 journals that are related to the topic of study, as well as doing a design trial by interviewing 3 expert userts who are experts in the field of design and 3 extreme users who apply branding into their business. Additionally, a survey is given out to SME owners as the target market of Startr. Based on the study, it is known that the brand activation strategy and promotional media designed for Startr is already good and easy to understand by the target market, however with a few minor aspects that need to be revised based on the design trial in order to become more effective. | en_US |
| dc.description.abstract | Startr merupakan agensi branding baru yang khusus melayani UMKM dengan menawarkan jasa brand identity, packaging dan social media management. Penelitian ini bertujuan untuk menyelesaikan permasalahan Startr yaitu kurangnya brand awareness dengan strategi komunikasi visual yaitu merancang brand activation beserta media promosi yang tepat dan efektif untuk meningkatkan brand awareness Startr. Metode penelitian yang digunakan adalah menelusuri data sekunder dari 10 buku dan 5 jurnal yang berkaitan dengan topik perancangan, serta melakukan uji coba desain dengan mewawancarai 3 expert user yang merupakan ahli di bidang desain dan 3 extreme user yang menerapkan branding untuk bisnis mereka. Selain itu, menyebarkan survei kepada pelaku UMKM sebagai khalayak sasaran. Dari penelitian tersebut, diketahui bahwa rangkaian brand activation dan media promosi yang telah dirancang untuk Startr sudah cukup bagus dan mudah dipahami oleh khalayak sasaran, namun dengan beberapa aspek minor yang perlu direvisi dari hasil uji coba desain agar menjadi lebih efektif. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | UMKM | en_US |
| dc.subject | Branding | en_US |
| dc.subject | Brand Activation | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Media Promosi | en_US |
| dc.subject | Small-medium business | en_US |
| dc.subject | Promotional Media | en_US |
| dc.title | Rancangan Brand Activation untuk Startr beserta Media Promosinya agar Meningkatkan Brand Awareness | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 90241 | |
| dc.identifier.nim | 0206041810049 | |
| dc.identifier.dosenpembimbing | Rendy Iswanto | |
