| dc.contributor.author | Choerrasjaini, Cholief | |
| dc.date.accessioned | 2026-02-26T01:49:02Z | |
| dc.date.available | 2026-02-26T01:49:02Z | |
| dc.date.issued | 2022-06-09 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9207 | |
| dc.description | Purchasing decisions are influenced by various factors. Ciputra conveyed that there are 10 principles for customers satisfaction, which became a reference for every residential area development that was built. This study aims to examine the factors that influence property purchase decisions in the CitraLand Driyorejo CBD project. The variables studied were Ciputra’s 10 principles: location (X1), lifestyle (X2), product quality (X3), housing facilities (X4), customer participation (X5), developer commitment (X6), developer service (X7), added value (X8), environment (X9) and theme/masterplan (X10). Location has 3 indicators, lifestyle has 4 indicators, product quality has 4 indicators, housing facilities has 4 indicators, customer participation has 3 indicators, developer commitment has 3 indicators, developer services has 4 indicators, added value has 3 indicators, environment has 3 indicators and theme/masterplan has 3 indicators. The analytical tool used in this study is confirmatory factor analysis. The population in this study were all customers who had bought a house in the period July 2019 to December 2019, with the total of 184 customers. The sample was determined by using the census technique, where all 184 customers were used are respondents. The results showed that Ciputra’s 10 principles influence purchasing decisions, and no new factors were formed. The order of principles based on priorityof influence on purchasing decisions is lifestyle, added value, developer services, developer commitment, location, customer participation, housing facil | en_US |
| dc.description.abstract | Keputusan Pembelian dipengaruhi oleh berbagai macam faktor. Ciputra menyampaikan ada 10 prinsip untuk kepuasan pelanggan, yang menjadi acuan untuk setiap pembangunan kawasan perumahan yang dibangun. Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi keputusan pembelian properti di proyek CitraLand Driyorejo CBD. Variabel yang diteliti adalah 10 prinsip Ciputra yaitu lokasi (X1), gaya hidup (X2), kualitas produk (X3), fasilitas perumahan (X4), partisipasi konsumen (X5), komitmen developer (X6), pelayanan developer (X7), nilai tambah (X8), lingkungan (X9) dan tema / master mlan (X10). Lokasi memiliki 3 indikator. Gaya hidup mempunyai 4 indikator. Kualitas produk mempunyai 4 indikator. Fasilitas perumahan mempunyai 4 indikator. Partisipasi konsumen mempunyai 3 indikator. Komitmen developer mempunyai 3 indikator Pelayanan developer mempunyai 4 indikator. Nilai tambah mempunyai 3 indikator. Lingkungan mempunyai 3 indikator. Tema/master plan mempunyai 3 indikator. Alat analisis yang dipakai adalah analisis faktor konfirmatori. Populasi pada penelitian ini adalah seluruh konsumen yang sudah membeli rumah pada periode Juli 2019 sampai dengan Desember 2019 berjumlah 184 responden. Sampel ditetapkan dengan teknik sensus dimana seluruh konsumen sejumlah 184 dijadikan responden. Hasil penelitian menunjukkan bahwa 10 prinsip milik Ciputra mempengaruhi keputusan pembelian, serta tidak terbentuk faktor baru. Urutan prinsip berdasarkan prioritas pengaruh terhadap keputusan pembelian adalah gaya hidup, nilai tambah, pelayanan developer, komitmen developer, lokasi, partisipasi konsumen, fasilitas perumahan, kualitas produksi, tema/masterplan, dan terakhir adalah lingkungan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | 10 prinsip Ciputra | en_US |
| dc.subject | Analisis Faktor Konfirmatori | en_US |
| dc.subject | Gaya Hidup | en_US |
| dc.subject | Nilai Tambah | en_US |
| dc.subject | Pelayanan Developer | en_US |
| dc.subject | Komitmen Developer | en_US |
| dc.subject | Lokasi | en_US |
| dc.subject | Partisipasi Konsumen | en_US |
| dc.subject | Fasilitas Perumahan | en_US |
| dc.subject | Kualitas Produksi | en_US |
| dc.subject | Tema/masterplan | en_US |
| dc.subject | Lingkungan dan Keputusan Pembelian | en_US |
| dc.subject | 10 Ciputra principles | en_US |
| dc.subject | Confirmatory factor analysis | en_US |
| dc.subject | lifestyle | en_US |
| dc.subject | added value | en_US |
| dc.subject | developer services | en_US |
| dc.subject | developer commitment | en_US |
| dc.subject | location | en_US |
| dc.subject | customer participation | en_US |
| dc.subject | housing facilities | en_US |
| dc.subject | production quality | en_US |
| dc.subject | theme/masterplan and the environment and purchase decision | en_US |
| dc.title | Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian Properti (Studi pada Perumahan CitraLand Driyorejo CBD, Gresik) | en_US |
| dc.title.alternative | Analysis of Affecting Factors Property Purchase Decisions (Study on CitraLand Driyorejo CBD Housing, Gresik) | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Denpharanto Agung Krisprimandoyo | |
