| dc.contributor.author | Permatasari, Aini Intan | |
| dc.date.accessioned | 2026-02-26T02:37:41Z | |
| dc.date.available | 2026-02-26T02:37:41Z | |
| dc.date.issued | 2022-06-09 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9212 | |
| dc.description | This study aims to examine the effect of service quality on customer loyalty by customer satisfaction as a mediator at boarding house X in Sidoarjo. This study uses quantitative methods using SmartPLS for data processing. The number of respondents in this study were 122 boarding house tenants who were selected using the purposive sampling method. The results show that service quality has siginificant positive effect of customer satisfaction, service quality has siginificant positive effect of customer loyalty, customer satisfaction has siginificant positive effect of customer loyalty, and customer satisfaction mediates service quality on customer loyalty | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk menguji pengaruh service quality terhadap customer loyalty dengan variabel mediasi customer satisfaction di kos X di Sidoarjo. Penelitian ini menggunakan metode kuantitatif dengan menggunakan SmartPLS untuk pengolahan data. Jumlah responden pada penelitian ini adalah 122 penyewa kos yang dipilih dengan menggunakan metode purposive sampling. Hasil penelitian menunjukkan bahwa service quality berpengaruh terhadap customer satisfaction, service quality berpengaruh terhadap customer loyalty, customer satisfaction berpengaruh terhadap customer loyalty, dan customer satisfaction berpengaruh memediasi service quality terhadap customer loyalty. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | service quality | en_US |
| dc.subject | customer satisfaction | en_US |
| dc.subject | customer loyalty | en_US |
| dc.title | Analisis Pengaruh Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Mediator Pada Kos X di Sidoarjo | en_US |
| dc.title.alternative | Analysis of the Effect of Service Quality on Customer Loyalty with Customer Satisfaction as Mediator at Kos X in Sidoarjo | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Thomas Stefanus Kaihatu | |
