| dc.contributor.author | Levina, Stefanie | |
| dc.date.accessioned | 2026-03-02T06:53:05Z | |
| dc.date.available | 2026-03-02T06:53:05Z | |
| dc.date.issued | 2022-06-24 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9242 | |
| dc.description | This study aims to prove the influence of Internal Motivation Factors, Social Factors, and Emotional Factors on Purchase Decisions with Investment Intentions as mediator variables. The research was conducted on consumers of the millennial generation of the CitraLand The Greenlake Surabaya’s project. This study uses a quantitative approach with the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The data obtained using a cluster random sampling technique where the authors determine the informants based on certain clusters. The data is processed using the Smart PLS 3.0 program. The results of this study indicate that there is a significant relationship between Internal Motivation Factors on Purchase Decisions and Emotional Factors on Purchase Decisions with Intentions to Invest as a mediator variable, while Social Factors are known to have no significant relationship to Purchase Decisions with Intentions to Invest as mediator variables. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk membuktikan adanya pengaruh Faktor Motivasi Internal, Faktor Sosial, dan Faktor Emosional terhadap Keputusan Pembelian dengan Intensi Berinvestasi sebagai variabel mediator. Penelitian dilakukan pada konsumen generasi milenial project CitraLand The Greenlake Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Square-Structural Equation Modeling (PLS-SEM). Data yang diperoleh menggunakan teknik cluster random sampling dimana penulis menentukan informan berdasarkan cluster tertentu. Data diolah menggunakan program Smart PLS 3.0. Hasil penelitian ini menunjukkan adanya hubungan yang signifikan antara Faktor Motivasi Internal terhadap Keputusan Pembelian dan Faktor Emosional terhadap Keputusan Pembelian dengan Intensi Berinvestasi sebagai variabel mediator sedangkan Faktor Sosial diketahui tidak memiliki hubungan yang signifikan terhadap Keputusan Pembelian dengan Intensi Berinvestasi sebagai variabel mediator. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Faktor Motivasi Internal | en_US |
| dc.subject | Faktor Sosial | en_US |
| dc.subject | Faktor Emosional | en_US |
| dc.subject | Intensi Berinvestasi | en_US |
| dc.subject | Keputusan Pembelian | en_US |
| dc.subject | Generasi Milenial | en_US |
| dc.subject | Internal Motivation Factors | en_US |
| dc.subject | Social Factors | en_US |
| dc.subject | Emotional Factors | en_US |
| dc.subject | Investment Intentions | en_US |
| dc.subject | Purchase Decisions | en_US |
| dc.subject | Millenial Generation | en_US |
| dc.title | Pengaruh Faktor Motivasi Internal, Faktor Sosial, dan Faktor Emosional terhadap Keputusan Pembelian dengan Intensi Berinvestasi Sebagai Variabel Mediator (Studi Pada Konsumen Generasi Milenial CitraLand The GreenLake Surabaya) | en_US |
| dc.title.alternative | The Influence of Internal Motivation Factors, Social Factors, and Emotional Factors on Purchase Decisions with Investment Intentions as Mediator Variables (Study on Millennial Generation Consumers of CitraLand The GreenLake Surabaya) | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
