| dc.contributor.author | Buwono, Andika Pulung | |
| dc.date.accessioned | 2026-03-03T04:44:33Z | |
| dc.date.available | 2026-03-03T04:44:33Z | |
| dc.date.issued | 2022-02-15 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9248 | |
| dc.description | This study is intended to determine how the 4p of the marketing mix product, price, place, and promotion affect the purchasing decision of electrical products at PT SINAR TERANG INTI. The population used in this study were all final consumers of PT. PLN (Persero) UP3 Mojokerto whose number has been known as many as 150 customers. The sample in the study was 110 people with the criteria being customers at the regional service of PT PLN (Persero) UP3 Mojokerto. Data collection in this research conducted by distributing questionnaire using Likert scale instrument. The research variables used by the researcher are the marketing mix variable (4p) product (X1), price (X2), place (X3), promotion (X4) as the independent variable and purchase decision (Y) as the dependent variable. Furthermore, the researcher processed the data using SPSS 26 for windows program to obtain significant result in this research. Based on the result of this study it was concluded that the product has an effect on purchasing decisions, price has an effect on purchasing decisions, place has an effect on purchasing decisions, promotion has an effect on purchasing decisions and simultaneously (4p) product, price, place, promotion have an effect on purchasing decisions. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk untuk mengetahui bagaimana pengaruh komponen marketing mix (4p) yaitu product, price, place, promotion berpengaruhi terhadap keputusan pembelian produk elektrikal pada PT SINAR TERANG INTI. Populasi yang digunakan pada penelitian ini adalah semua konsumen akhir PT. PLN (Persero) UP3 Mojokerto yang jumlahnya telah diketahui pasti (finite) sebanyak 150 pelanggan. Sampel pada penelitian sebanyak 110 orang dengan kriteria merupakan pelanggan pada wilayah pelayanan PT PLN (Persero) UP3 Mojokerto. Pengumpulan data dalam penelitian ini dilakukan dengan dengan cara membagikan kuesioner yang menggunakan instrumen skala Likert. Variabel penelitian yang digunakan peneliti yaitu variable marketing mix (4p) product (X1), price (X2), place (X3), promotion (X4) sebagai variabel bebas dan keputusan pembelian (Y) sebagai variabel terikat. Pengolahan data dilakukan dengan menggunakan aplikasi SPSS 26 for windows untuk memperoleh hasil yang signifikan dalam penelitian. Berdasarkan hasil penelitian dapat disimpulkan product berpengaruh terhadap keputusan pembelian, price berpengaruh terhadap keputusan pembelian, place berpengaruh terhadap keputusan pembelian, promotion berpengaruh terhadap keputusan pembelian dan secara simultan (4p) product, price, place, promotion berpengaruh terhadap keputusan pembelian | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | keputusan pembelian | en_US |
| dc.subject | place | en_US |
| dc.subject | price | en_US |
| dc.subject | product | en_US |
| dc.subject | promotion | en_US |
| dc.subject | purchase decision | en_US |
| dc.title | Pengaruh Marketing Mix terhadap Keputusan Pembelian Produk Jasa Elektrikal pada PT SINAR TERANG INTI | en_US |
| dc.title.alternative | The Influence of Mix Marketing on the Decision to Purchase Electrical Service Products at PT SINAR TERANG INTI | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Sutanto | |
