| dc.contributor.author | Audrina, Sheila Okthalia | |
| dc.date.accessioned | 2026-03-04T05:14:44Z | |
| dc.date.available | 2026-03-04T05:14:44Z | |
| dc.date.issued | 2023-02-03 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9268 | |
| dc.description | The current development of the COVID-19 virus has led to a change in offline shopping to online, marketplaces such as Tokopedia and Shopee which are the Top 10 marketplaces in Indonesia used by Fruit Boss to interact with consumers and market products. In addition, Fruit Boss uses social media Instagram as a product promotion platform. This research was conducted to determine the variables that influence repurchase intention at Fruit Boss by using customer trust as an intervening variable. This research was conducted from January to May 2022. This research used a descriptive quantitative method with a population of consumers who had purchased fruit during the COVID-19 pandemic with a sample of 224 respondents. The analytical tool used in this study is the Partial Least Square (PLS)- Structural Equation Model (SEM). The results of the study show that all variables have an influence on repurchase intention of Fruit Boss and have a significant relationship. All hypotheses are accepted and brand reputation, information quality, product delivery are successfully influenced by repurchase intention with customer trust as an intervening variable. | en_US |
| dc.description.abstract | Perkembangan virus COVID-19 saat ini menimbulkan adanya perubahan belanja offline menjadi online, adanya marketplace seperti Tokopedia dan Shopee yang menjadi Top 10 marketplace di Indonesia dimanfaatkan oleh Boss buah untuk berinteraksi dengan konsumen dan memasarkan produk. Selain itu Boss Buah menggunakan media sosial Instagram sebagai platform promosi produk. Penelitian ini dilakukan untuk mengetahui variabel yang mempengaruhi repurchase intention pada Boss Buah dengan menggunakan kepercayaan pelanggan sebagai variabel intervening. Penelitian ini dilakukan mulai dari JanuariMei 2022. Penelitian ini menggunakan metode kuantitatif deskriptif dengan populasi konsumen yang pernah membeli buah selama pandemic COVID-19 dengan sampel berjumlah 224 responden. Alat analisa yang digunakan pada penelitian ini adalah Partial Least Square (PLS)-Structural Equation Model (SEM). Hasil penelitian menunjukan bahwa semua variabel memiliki pengaruh terhadap repurchase intention Boss Buah dan memiliki hubungan yang signifikan. Semua hipotesis diterima dan brand reputation, information quality, prouct delivery berhasil dipengaruhi repurchase intention dengan customer trust sebagai variabel intervening | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Brand Reputation | en_US |
| dc.subject | Information Quality | en_US |
| dc.subject | Product Delivery | en_US |
| dc.subject | Customer Trust | en_US |
| dc.subject | Competitive Price | en_US |
| dc.subject | Repurchase Intention | en_US |
| dc.title | Pengaruh Brand Reputation, Information Quality, Product Delivery, Competitive Price Terhadap Repurchase Intention Boss Buah saat Pandemi COVID-19 dengan Consumer Trust Sebagai Variabel Intervening | en_US |
| dc.title.alternative | The Effect of Brand Reputation, Information Quality, Product Delivery, Competitive Prices on Boss Buah Repurchase Intention during the COVID-19 Pandemic with Consumer Trust as an Intervening Variable | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Damelina B. Tambunan | |
