| dc.contributor.author | Maulana, Govaldo Ircham | |
| dc.date.accessioned | 2026-03-04T05:37:14Z | |
| dc.date.available | 2026-03-04T05:37:14Z | |
| dc.date.issued | 2023-01-25 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9271 | |
| dc.description | This study was conducted with the aim of looking at the effect of price and facility perceptions on customer satisfaction and their impact on the interest in visiting King Goval Farm again. The independent variables used are perceptions of prices and facilities, the dependent variable used is the interest in repeat visits, while the mediator variable is consumer satisfaction with King Goval Farm consumers as the object of research. This study uses quantitative methods. The sampling method used in this study used purposive sampling, with a total of 75 respondents consisting of King Goval Farm consumers who had visited King Goval Farm at least 1 time. Data collection uses a Likert scale as a data measurement. The program used is SmartPLS. The results of this study indicate that there is an influence between the perception of price and facilities on the interest of repeat visits and consumer satisfaction. These results indicate that there is an influence either directly or through mediation. | en_US |
| dc.description.abstract | Penelitian ini dilakukan dengan tujuan untuk melihat pengaruh persepsi harga dan fasilitas terhadap kepuasan pelanggan serta dampaknya terhadap minat kunjungan ulang king goval farm. Variabel bebas yang digunakan adalah persepsi harga dan fasilitas, variabel terikat yang digunakan adalah minat kunjungan ulang sedangkan variabel mediator adalah kepuasan konsumen dengan konsumen King Goval Farm sebagai objek yang diteliti. Penelitian ini menggunakan metode kuantitatif. Metode pengambilan sampel yang digunakan dalam penelitian ini menggunakan purposive sampling, dengan jumlah 75 responden yang terdiri dari konsumen King Goval Farm yang pernah melakukan kunjungan ke King Goval Farm setidaknya 1 kali. Pengumpulan data menggunaka skala likert sebagai pengukuran data. Adapun program yang dipakai adalah SmartPLS. Hasil penelitian ini menunjukan terdapat pengaruh antara persepsi harga dan fasilitas terhadap minat kunjungan ulang serta kepuasan konsumen. Hasil tersebut menunjukkan adanya pengaruh baik secara langsung maupun melalui mediasi. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Persepsi Harga | en_US |
| dc.subject | Minat Kunjungan Ulang | en_US |
| dc.subject | Kepuasan Konsumen | en_US |
| dc.subject | Fasilitas | en_US |
| dc.subject | Price Perception | en_US |
| dc.subject | Interest in Repeat Visits | en_US |
| dc.subject | Consumer Satisfaction | en_US |
| dc.subject | Facilities | en_US |
| dc.title | Pengaruh Persepsi Harga dan Fasilitas terhadap Kepuasan Pelanggan serta Dampaknya terhadap Minat Kunjungan Ulang King Goval Farm | en_US |
| dc.title.alternative | The Effect of Price and Facility Perceptions on Customer Satisfaction and Their Impact on The Interest in Visiting King Goval Farm Again | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Agustiono | |
