| dc.contributor.author | Fahim, Benazir | |
| dc.date.accessioned | 2026-03-04T05:43:43Z | |
| dc.date.available | 2026-03-04T05:43:43Z | |
| dc.date.issued | 2022-11-21 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9272 | |
| dc.description | This study aims to determine the role of attitude as an intervening variable in the relationship between convenience and customer service towards purchase intention on the PT Farah Oriental Carpet website. The population in this study are the customers of PT Farah Oriental Carpet. For the sampling, this study applied a purposive sampling method with the fulfillment of the criteria which includes having an interest in the products or services offered by PT Farah Oriental Carpet, being part of PT Farah Oriental Carpet's customers who received Farah's Oriental Rugs & Carpet's WhatsApp Blast Website, and having visited Farah's Oriental Rugs & Carpet's Website page. Therefore, 140 samples were collected in this study using the Hair formula. The data analysis method used is quantitative and processed using SmartPLS 3.0 software. The results of this study indicate that convenience and customer service have a significant effect on attitude, convenience and customer service have a significant effect on purchase intention, and attitude have a significant effect on purchase intention. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui peran attitude sebagai variabel intervening dalam hubungan convenience, dan customer service terhadap purchase intention pada website PT Farah Oriental Karpet. Populasi dalam penelitian ini adalah pelanggan PT Farah Oriental Karpet. Dalam pengambilan sampel, penelitian ini menerapkan purposive sampling method dengan kriteria memiliki ketertarikan produk atau jasa yang ditawarkan PT Farah Oriental Karpet, merupakan bagian dari pelanggan PT Farah Oriental Karpet yang menerima WhatsApp Blast Website Farah’s Oriental Rugs & Carpet, dan pernah mengunjungi laman Website Farah’s Oriental Rugs & Carpet. Sehingga, terkumpul 140 sampel dalam penelitian ini menggunakan rumus Hair. Metode analisis data yang digunakan adalah kuantitatif dengan diolah menggunakan software SmartPLS 3.0. Hasil dari penelitian ini menunjukkan bahwa convenience dan customer service berpengaruh signifikan terhadap attitude, convenience dan customer service berpengaruh signifikan terhadap purchase intention, dan attitude berpengaruh signifikan terhadap purchase intention. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Convenience | en_US |
| dc.subject | Customer Service | en_US |
| dc.subject | Attitude | en_US |
| dc.subject | Purchase Intention | en_US |
| dc.title | Peran Attitude dalam Hubungan Convenience dan Customer Service terhadap Purchase Intention pada Website PT Farah Oriental Karpet | en_US |
| dc.title.alternative | The Role of Attitude in the Relationship of Convenience and Customer Service Towards Purchase Intention on PT Farah Oriental Karpet Website | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Helena Sidharta | |
