| dc.contributor.author | Hermanto, Hans | |
| dc.date.accessioned | 2026-03-04T06:22:31Z | |
| dc.date.available | 2026-03-04T06:22:31Z | |
| dc.date.issued | 2022-01-26 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9278 | |
| dc.description | The property industry is an industry that has intense competition. This competition creates an oversupply condition in the market where there are more goods being offered in proportion to market demand. This condition causes market players in the industry to tend to engage in price wars. UD Rejeki also felt this competition as a player in the property industry. In order to avoid this fierce competition, companies must present innovations. This study uses Blue Ocean Strategy as a tool to design strategies for UD Rejeki so the company can avoid market saturation and price wars, thus becoming a sustainable company. The design of the Blue Ocean Strategy in this study was designed through the Strategy Canvas, Value Innovation, and Four Action Frameworks framework. Research method of this study uses interviews from various sources who have been selected using purposive sampling method. Interviews were conducted in a semi-structured manner and documentation was carried out using transcripts, photographs and voice recordings. The validity and reliability of the data were tested by triangulation of sources. | en_US |
| dc.description.abstract | Industri properti merupakan industri yang memiliki persaingan yang ketat. Persaingan tersebut menimbulkan kondisi oversupplied dimana terdapat lebih banyak barang yang ditawarkan apabila berbanding dengan permintaan pasar. Kondisi ini menyebabkan para pemain pasar pada industri properti cenderung melakukan perang harga. Persaingan ini juga dirasakan oleh UD Rejeki sebagai salah satu pemain dalam industri properti. Agar dapat terhindar dari persaingan yang sengit tersebut, perusahaan harus menghadirkan inovasi. Penelitian ini menggunakan Blue Ocean Strategy sebagai alat untuk merancang strategi agar UD Rejeki dapat terhindar dari kejenuhan pasar dan perang harga, serta menjadi perusahaan yang berkelanjutan. Perancangan Blue Ocean Strategy pada penelitian ini dirancang melalui kerangka Strategy Canvas, Value Innovation, dan Four Action Frameworks. Metode penelitian ini menggunakan wawancara dari berbagai sumber yang telah dipilih menggunakan metode purposive sampling. Wawancara dilakukan secara semi terstruktur dan dokumentasi dilakukan menggunakan transkrip, foto, dan rekaman suara. Validitas dan reliabilitas data diuji dengan triangulasi sumber. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Blue Ocean Strategy | en_US |
| dc.subject | Strategy Canvas | en_US |
| dc.subject | Value Innovation | en_US |
| dc.subject | Four Actions Framework | en_US |
| dc.title | Perancangan Blue Ocean Strategy Pada UD Rejeki | en_US |
| dc.title.alternative | Designing Blue Ocean Strategy at UD Rejeki | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Sutanto | |
