| dc.contributor.author | Rahmaniah, Anisa Ika | |
| dc.date.accessioned | 2026-03-14T03:50:32Z | |
| dc.date.available | 2026-03-14T03:50:32Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9296 | |
| dc.description | PT. Kimia Farma Diagnostics is a subsidiary of PT. Kimia Farma Apotek, PT. Kimia Farma Apotek is a subsidiary of PT. Kimia Farma, tbk. There are 2 (two) KFD business scopes, namely clinical and clinical laboratories. In this thesis, the discussion is for the scope of business of Kimia Farma Malang clinical laboratory. The income of the Kimia Farma Laboratory of Malang in 2020 tends to be unstable and the number of customers tends to fall and stagnate. Based on the comparison with competitors, it can be seen that the competitor's facilities are superior and the number of outlets is more than Kimia Farma's clinical laboratory. With limited facilities, human resources, the laboratory must have a strategy to be able to compete with existing competitors. The method used is a descriptive qualitative case study research method with direct observation, in-depth interviews and document review. The focus of research is on phenomena in Kimia Farma Malang laboratory and customer assessment of services at Kimia Farma Malang laboratory. The interview results are translated into a SWOT analysis and then a four-step framework is made, namely eliminate, reduce, raise, create. Then create a strategy canvas and then create an innovation strategy. After creating an innovation strategy, then compiling recommendations to increase the number of customers who transact at the Malang Kimia Farma clinical laboratory. The results of this study indicate strategic innovations that are close to the Blue Ocean Strategy, namely the differentiation strategy of facilities and infrastructure, product development strategies (genomic laboratories, DNA testing services and home services), Information Technology (IT) strategies, market extension strategies for laboratory quality to become international standards, customer market penetration strategy (loyal customers and retain customers). | en_US |
| dc.description.abstract | PT. Kimia Farma Diagnostik merupakan anak perusahaan dari PT. Kimia Farma Apotek. PT. Kimia Farma Apotek merupakan anak perusahaan dari PT. Kimia Farma, tbk. Ruang lingkup bisnis KFD ada 2 (dua) yaitu laboratorium klinik dan klinik. Dalam thesis ini pembahasan untuk ruang lingkup bisnis laboratorium klinik Kimia Farma Malang. Pendapatan laboratorium kimia farma Malang pada tahun 2020 cenderung tidak stabil dan jumlah pelanggan cenderung turun dan stagnan. Berdasarkan perbandingan dengan kompetitor maka dapat dilihat segi fasilitas kompetitor lebih unggul dan jumlah outlet lebih banyak dari laboratorium klinik Kimia Farma. Dengan keterbatasan fasilitas, sumber daya manusia maka laboratorium harus mempunyai strategi untuk dapat bersaing dengan kompetitor yang ada. Metode yang digunakan adalah metode penelitian deskriptif kualitatif case study dengan pengamatan langsung, wawancara mendalam dan telaah dokumen. Fokus penelitian terhadap fenomena di laboratorium Kimia Farma Malang dan penilaian pelanggan terhadap layanan di laboratorium Kimia Farma Malang. Hasil wawancara diterjemahkan dalam analisa SWOT kemudian dibuat kerangka kerja empat langkah yaitu eliminate (menghapuskan), reduce (mengurangi), raise (meningkatkan), create (menciptakan). Kemudia membuat strategi canvas dan selanjutnya menciptakan inovation strategy. Setelah menciptakan inovation strategy maka menyusun rekomendasi untuk meningkatkan jumlah pelanggan yang bertransaksi di laboratorium klinik kimia farma Malang. Hasil penelitian ini menunjukkan inovasi strategi yang mendekati dengan Strategi Samudera Biru yaitu strategi differensiasi sarana dan prasarana, strategi product development (laboratorium genomic, layanan tes DNA dan home service), strategi Information Technology (IT), strategi market extension mutu laboratorium menjadi standarisasi Internasional, strategi market penetration pelanggan (pelanggan loyal dan retain pelanggan). | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | strategi samudera biru | en_US |
| dc.subject | inovasi strategi | en_US |
| dc.subject | laboratorium | en_US |
| dc.subject | blue ocean strategy | en_US |
| dc.subject | strategic innovation | en_US |
| dc.subject | laboratory | en_US |
| dc.title | Upaya Peningkatan Jumlah Pelanggan Bertransaksi di Laboratorium Klinik Kimia Farma Malang dengan Pendekatan Strategi Samudera Biru | en_US |
| dc.title.alternative | Efforts to Increase the Number of Customers with Transactions at Kimia Farma Clinical Laboratory Malang with the Ocean Blue Strategy Approach | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
