| dc.contributor.author | Rahadiyan, Dwi Aristyo | |
| dc.date.accessioned | 2026-03-14T04:50:04Z | |
| dc.date.available | 2026-03-14T04:50:04Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9303 | |
| dc.description | This study aims to identify the most influential factors in determining consumer buying interest in using omnichannel at MG-Tech companies. The factors that will be used in this study are 3 variables, namely Effort Expectancy, Price Value, Social Influence and there are 3 Moderate Variables namely Gender, Age, Experience. The population of this study are consumers from MG-TECH who have made transactions in 2021. The sample used in this study was 100 consumers using the simple random sampling technique. The method used to perform data analysis is Partial Least Square Structural Equation Modeling (SEM-PLS) and processed using the smartPLS 3.3.2 program. The results of the study state that effort expectancy has no effect on purchase intention, price value has a positive effect on purchase intention and social influence has a positive effect on purchase intention. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang paling berpengaruh dalam penentuan minat beli konsumen terhadap penggunaan omnichannel pada perusahaan MG-Tech. Faktor-faktor yang akan digunakan pada penelitian ini terdapat 3 variabel yaitu Effort Expectancy, Price Value, Social Influence dan terdapat 3 Variabel Moderat yaitu Gender, Age, Experience. Populasi dari penelitian adalah konsumen dari MG-TECH yang telah melakukan transaksi pada tahun 2021. Sampel yang digunakan pada penelitian iniiadalah sebanyak 100 konsumen dengan teknik simple random sampling. Metode yang digunakan untuk melakukan analisis data adalah Partial Least Square Structural Equation Modeling (SEM-PLS) dan diolah menggunakan program smartPLS 3.3.2. Hasil dari penelitian menyatakan bahwa effort expectancy tidak berpengaruh terhadap minat beli, price value berpengaruh positif terhadap minat beli dan social influence berpengaruh positif terhadap minat beli. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Effort Expectancy | en_US |
| dc.subject | Price Value | en_US |
| dc.subject | Social Influence | en_US |
| dc.subject | Omnichannel | en_US |
| dc.subject | Konsumen | en_US |
| dc.subject | Gender | en_US |
| dc.subject | Age | en_US |
| dc.subject | Experience | en_US |
| dc.subject | Consumer | en_US |
| dc.title | Analisa Pengaruh Penggunaan Omnichannel Terhadap Minat Beli Konsumen Studi Kasus Pada Perusahaan MG-TECH | en_US |
| dc.title.alternative | Analysis of the Effect of Using Omnichannel on Consumer Purchase Interest Case Study at MG-TECH | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61101 | |
| dc.identifier.dosenpembimbing | Elia Ardyan | |
