DEFINING EFFECTIVE PROMOTION STRATEGY FOR MEAT BITES COMPANY

Abstract

DEFINING EFFECTIVE PROMOTION STRATEGY FOR MEAT BITES COMPANY This research aims to determine the effective strategy that can be implemented by Meat Bites company, which is a company which sells eggwaffle snacks with various meats toppings and choices of flavors to promote the products to new customers according to the target customers of the company. The research subjects for this research are two customers, two owners of other established business in food industry, and one marketing expert. The research objects for this research is promotional event. The data collection methods used in this research are interview and documentation. The data are analyzed with source triangulation from interview result. The results of this study show that there are several strategies that can be implemented by Meat Bites company in order to increase sales through attracting new more customers, which are samples, deals with buy one get one, and maximize word of mouth by using social media and interactive marketing. .