THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED ENJOYMENT TOWARDS INTENTION TO USE MY CARNIVLORA APPLICATION

Abstract

Based on the data from Badan Pusat Statistik (BPS) and Miftahudin (2018), the contribution rate of the agricultural sector to the national GDP is very high (55% holistically), but the agriculture sector is currently suffering an unstable condition for the economic growth of Indonesia. Meanwhile, nowadays there is an increase in the number of available applications in the Apple Store from 2009-2017. In relation to the existing traditional system in Indonesia, it should be further developed with the help of technology, the researcher came up with creating My Carnivlora App. Technology Acceptance Model is used as the determinant for this research, due to the model being the most popular model for technology adoption. The purpose of the research is to determine the influence of perceived usefulness (X1), perceived ease of use (X2) and perceived enjoyment (X3) toward intention to use My Carnivlora Application (Y). The research is using a quantitative method, thus in order to collect the data, the researcher conducted testing sessions and distributed 5-Likert scale questionnaires to 61 carnivorous-plants’ owners, using purposive sampling methods. Then the data is processed using multiple linear regression. The results of this research show that both Perceived Usefulness (Sig. value = 0.020) and Perceived Enjoyment (Sig. value = 0.000) significantly affects the intention to use My Carnivlora Application, while Perceived Ease of Use (Sig. value = 0.890) does not have significant influence towards intention to use My Carnivlroa Application. Moreover, the study found that there is a positive relationship between Perceived Usefulness, Perceived Enjoyment, Perceived Ease of Use and intention to use of My Carnivlora Application with the degree of independent variable explaining the influence of intention to use My Carnivlora Application being 56.7%.