Manajemen: Recent submissions
Now showing items 161-180 of 383
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THE EFFECT OF PRICE AND PROMOTION ON LITTLE SNAPS’ CONSUMER BUYING DECISIONS
(Universitas Ciputra Surabaya, 2015)Judul penelitian ini adalah "Pengaruh Harga dan Promosi tentang Little Snaps 'Keputusan Pembelian Konsumen". Tujuan dari pembuatan makalah ini adalah untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian ... -
TACTICAL DECISION MAKING IN TERMS OF HIRING SALES FORCE USING RELEVANT COST ANALYSIS IN PREMIUM AMENITIES
(Universitas Ciputra Surabaya, 2015)PENGAMBILANKEPUTUSANTAKTISDALAM MEMPEKERJAKAN T ENAGAPENJUALANDENGANMENGGUNAKANANALISIS BIAYARELEVANTERHADAP PREMIUMAMENITIES Premium Amenities adalah salah satu perusahaan yang bergerak dalam industri pemasok ... -
EVALUATING SHOESMASTER VALUE PROPOSITION BASED ON HOW CUSTOMER PERCEIVED THE VALUE OF SHOESMASTER ’ S PRODUCTS
(Universitas Ciputra Surabaya, 2015)MENGEVALUASI VALUE PROPOSISI SHOESMASTER BERDASARKAN BAGAIMANA PERSEPSI PELANGGAN TERHADAP VALUE PRODUK SHOESMASTER Tujuan dari penelitian ini adalah untuk mengeksplorasi value yang dirasakan para pelanggan ShoesMaster ... -
FACTORS AFFECTING CUSTOMER’S PURCHASE INTENTION ON SHOES MASTER’S PRODUCTS
(Universitas Ciputra Surabaya, 2015)“FAKTOR YANG MEMPENGARUHI KEINGINAN PEMBELIAN PELANGGAN TERHADAP PRODUK SHOES MASTER” Tujuan dari penelitian ini adalah untuk mengeksplorasi keinginan pembelian pelanggan pada produk Shoes Master. Penelitian ini bertujuan ... -
Evaluate Inventory Accounting Information System In New Rajawali Motor, Pasuruan
(Universitas Ciputra Surbaya, 2015)PENGEVALUASIAN SISTEM INFORMASI AKUNTANSI PERSEDIAAN DI NEW RAJAWALI MOTOR, PASURUAN Penelitian ini bertujuan untuk mengevaluasi persediaan Sistem Informasi Akuntansi di New Rajawali Motor, Pasuruan terutama dalam siklus ... -
THE EFFECT OF PRICE AND PRODUCT QUALITY ON QUILL’S CONSUMERS’ BUYING DECISION
(Universitas Ciputra Surabaya, 2015)PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEM BELIAN KONSUMEN QUILL Tujuan dari penel itian ini adalah untuk mengetahui apakah harga dan kualitas produk mempengaruhi keputusan pembelian konsumen Quill. ... -
MARKETING CHANNEL AND PROMOTION IN MORPHEUS EVENT ORGANIZER: PERFORMANCE, PROBLEMS, AND SOLUTIONS
(Universitas Ciputra, 2015)The purpose of this research is to explore the marketing channel and promotion in Morpheus Event Organizer then to discover the problems in both marketing channel and promotion and lastly to explore of possible solution ... -
THE INFLUENCE OF FOOD DIMENSION TO THE MONSTER ICE CUSTOMER SATISFACTION
(Universitas Ciputra, 2015)Monster Ice is a business that is engaged in food and beverage industry, especially in ice cream. Competition among ice cream businesses is very high indeed that it becomes a challenge for Monster Ice to determine the ... -
THE IMPACT OF BRAND IMAGE AND PRICE TOWARDS PURCHASING INTENTION ON HERTURE’S PRODUCTS
(Universitas Ciputra, 2015)The Purpose of this research is to discover the existence of the impact of brand image and price towards customer’s purchasing intention on Herture’s products. The population used in this research is Herture’s visitor ... -
ANALISIS PENGARUH HARGA, KERAGAMAN PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PADA PEMBELIAN ES KRIM
(Universitas Ciputra, 2015)Rapidly increasing competition in the ice cream business causes every company in the industry to race in determining the right strategy to win competition, especially strategy that focuses on customer satisfaction. ... -
Exploration of Marketing Communication Mix Activities to Increase Brand Awareness of Luscious
(Universitas Ciputra, 2015)The title of this research is “Exploration of Marketing Communication Mix Activities to Increase Brand Awareness of Luscious”. The problem is that Luscious’ brand awareness is low and it effects to the low sales. The ... -
ANALYSIS ON IMPLEMENTATION OF ACCOUNTING INFORMATION SYSTEM FOR PROCUREMENT AND PRODUCTION CYCLE IN CHEESE FIX
(Universitas Ciputra, 2015)Th is research aims to analyze the implementation of current Cheese Fix’s Accounting Information System, especially in terms of Procurement and Production Cycle. The research subjects for this research are the two owners ... -
ANALYSIS OF ACCOUNTING INFORMATION SYSTEM PRODUCTION CYCLE IN RUNAWAY PROJECT
(Universitas Ciputra, 2015)The purpose of this research is to analyze and improving the problems regarding product quality that happens in the process of production cycle in the Accounting Information System of Runaway Project. This research uses ... -
CONSUMERS’ PREFERENCE COMBINATION OF MONSTER ICE PRODUC
(Universitas Ciputra, 2015)The purpose of this research is to know what combination of product that the customers preferred to buy. It aims to know what combination of product that the customers preferred to buy based on the attribute of flavor, ... -
THE USE OF FIVE FORCES ANALYSIS TO CREATE A COMPETITIVE STRATEGY
(Universitas Ciputra, 2015)The purpose of this research is to choose the most effective strategy for BUMBUKU by considering its position in the industry using five forces analysis. This research is categorized as qualitative research. The data ... -
DESIGNING STRATEGY FOR WE DO USING PORTER’S FIVE FORCES AND SWOT ANALYSIS
(Universitas Ciputra, 2015)This research study is entitled “Designing Strategy for We Do Using Porter’s Five Forces and SWOT Analysis”. This research is a qualitative study, aims to design strategies for We Do Corporate Event Planner using porter’s ... -
CONJOINT ANALYSIS IN PURCHASING TENUN IKAT CLOTHES ON TOSCA
(Universitas Ciputra, 2015)This study was aimed to analyze the attributes preferred by Tosca’s customer in determining the purchasing decision of tenun ikat clothes. Attributes examined in this study are price, type of fabric and type of product. ... -
THE IMPACT OF PRODUCT QUALITY, DESIGN, BRAND, AND PRICE TOWARDS CONSUMER’S BUYING DECISION ON HERTURE’S PRODUCTS
(Universitas Ciputra, 2015)the purpose of this research is to discover the existance of the impact of product quality, design, brand and price towards the consumer’s buying decision of Herture’s products. The population used in this research is ... -
ANALYSIS OF THE MACARONS CORE COMPETENCE TO ACHIEVE SUSTAINABLE CO MPETITIVE ADVANTAGES
(Universitas Ciputra, 2015)This research has a purpose to identify The Macarons resources that can generate core competences in order to achieve sustainable competitive advatage. This research uses facilitators, customers, supplier, and stakeholders ... -
PERFORMANCE MEASUREMENT USING BALANCED SCORECARD ANALYSIS: A CASE STUDY OF PT SURYASANA INDAH
(Universitas Ciputra, 2015)The purpose of this research is to measure the performance of the company using the financial and non - financial aspects of the Balanced Scorecard. This helps the company determine the overall condition of ...