THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE AND PERCEIVED PLAYFULNESS TOWARDS INTENTION TO USE OF INVESTRO APPLICATION

Abstract

Based on the data from Bursa Efek Indonesia (BEI), as of December 2018, the number of 18-25 year old stock investors has reached 149,386 people of which the increase reached 116.16% compared to 2016. This shows that the interest of investing in Indonesia stock market is increasing, particularly for millennials. However, there may be a lack of education for engaging in Indonesia stock market. Thus, a digital application called Investro is developed to facilitate the need for education in Indonesia stock market. The purpose of the research is to determine the influence of perceived usefulness (X1), perceived ease of use (X2) and perceived playfulness (X3) toward people’s intention to use Investro Application (Y), the Technology Acceptance Model is proposed as the determinants for the study, due to the model being widely used for technology adoption. The research is conducted quantitatively, thus in order to collect the data, the researcher conducted a usability testing session and distributed printed 5-Likert scale questionnaires to 42 qualified UCFC 2019/2020 members, using purposive sampling methods. The data then is processed using multiple linear regression. The results of this research show that only perceived playfulness (Sig. value = 0.029) significantly affects the intention to use Investro Application, while perceived usefulness (Sig. value = 0.063) and perceived ease of use (Sig. value = 0.300) have insignificant influence towards intention to use Investro Application. However, the study found that there is a positive relationship between perceived usefulness, perceived ease of use and intention to use of Investro Application with the degree of independent variable explaining the influence of intention to use Investro Application (Adjusted R Square) being 32.8%.