Show simple item record

dc.contributor.authorAndyanto
dc.date.accessioned2021-07-01T08:07:01Z
dc.date.available2021-07-01T08:07:01Z
dc.date.issued2011-07-15
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/3416
dc.description.abstractThis research is aimed to search for product attributes that are considered by consumer, or the consumer preference, in purchasing snacks from internet. Samples of the research consist of 100 respondents that have access to the internet, either from mobile phone or computer, in the area of West Surabaya. Conjoint analysis is used in finding consumer preference. There are three factors involved, each which are divided into two levels. The first factor is cooking condition of the snacks, which is divided into cooked snacks and uncooked snacks. The second factor is snack packaging, which is divided into vacuum and non-vacuum packaging. The third factor is the weight size of the snacks, which is divided into 150 grams and 500 grams. The combination of the factors and levels are called stimuli, which consist of eight stimuli. The combinations of the attributes are answered by consumer by giving rank for each stimulus. Results of the research shown that product attributes that are consecutively being considered by the consumers are cooked factor of the snacks by the amount of 46,546%, packaging of the snacks by the amount of 34,057%, and weight size of the snacks by the amount of 19,397%. The combination of the snack attributes that are preferred by consumers is a snack that is cooked, use vacuum packaging, and have small weight size (150 grams).en_US
dc.language.isoiden_US
dc.publisherUniversitas Ciputra Surabayaen_US
dc.subjectProduct Attributesen_US
dc.subjectSnacksen_US
dc.subjectInterneten_US
dc.subjectConjointen_US
dc.titleAtribut Produk yang Dipertimbangkan Konsumen dalam membeli Camilan Melalui Interneten_US
dc.typeThesisen_US
dc.identifier.nidn0722087602
dc.identifier.kodeprodi61201
dc.identifier.nim10107120
dc.identifier.dosenpembimbingDamelina B. Tambunan


Files in this item

Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record