| dc.contributor.author | Alfatah, Anisa Fikrotuz Zakiyah | |
| dc.date.accessioned | 2022-01-05T02:38:37Z | |
| dc.date.available | 2022-01-05T02:38:37Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/3981 | |
| dc.description | This study aims to analyze the effect of perceived of usefulness, perceived ease of
use, and perceived of risk on perceived behavioral control of OVO payment
method application users in culinary tourism shopping in Surabaya. In this study,
perceived of usefulness, perceived ease of use, perceived of risk had roles as
independent variables and perceived behavioral control had a role as the
dependent variable. This study uses a quantitative method by distributing a
research questionnaire through social media to a total of 220 respondents using
the OVO payment method. The data analysis technique used in this research was
multiple linear regression with statistical software test tool SPSS (Statistical
Package for the Social Sciences). Based on the results of data processing by using
SPSS, it can be concluded that perceived of usefulness has a positive and
significant effect on perceived behavioral control. Perceived ease of use has a
positive and significant effect on perceived behavioral control and perceived of
risk has a positive and significant effect on perceived behavioral control. Based
on the results of the coefficient of determination test, the model of perceived of
usefulness ability, perceived ease of use, and perceived risk showed the perceived
behavioral control variable in the amount of 35.3%. | en_US |
| dc.description.abstract | Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh dari
perceived of usefulness, perceived ease of use, dan perceived of risk terhadap
perceived behavioral control pengguna aplikasi payment method OVO dalam
melakukan pembelanjaan wisata kuliner di Surabaya. Pada penelitian ini
perceived of usefulness, perceived ease of use, perceived of risk berperan sebagai
variabel bebas dan perceived behavioral control berperan sebagai variabel terikat.
Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuisioner
penelitian melalui media social dengan total 220 responden pengguna payment
method OVO. Teknik analisis data yang digunakan pada penelitian ini adalah
regresi linear berganda dengan alat bantu pengujian melalui software statistic
SPSS (Statistical Package for the Social Sciences). Berdasarkan hasil olah data
menggunakan SPSS, dapat disimpulkan bahwa perceived of usefulness
berpengaruh secara positif dan signifikan terhadap perceived behavioral control.
Perceived ease of use berpegaruh secara positif dan signifikan terhadap perceived
behavioral control dan perceived of risk berpengaruh secara positif dan signifikan
terhadap perceived behavioral control. Berdasarkan hasil uji koefisien deteminasi
kemampuan model perceived of usefulness, perceived ease of use, dan perceived
of risk menerangkan variabel perceived behavioral control sebesar 35,3%. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | OVO | en_US |
| dc.subject | Perceived of Usefulness | en_US |
| dc.subject | Perceived Ease of Use | en_US |
| dc.subject | Perceived of Risk | en_US |
| dc.subject | Perceived Behavioral Control | en_US |
| dc.title | ANALISIS PERCEIVED OF USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED OF RISK TERHADAP PERCEIVED BEHAVIORAL CONTROL PENGGUNA APLIKASI PAYMENT METHOD OVO DALAM MELAKUKAN PEMBELANJAAN WISATA KULINER DI SURABAYA | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nidn | 0701026801 | |
| dc.identifier.kodeprodi | 93205 | |
| dc.identifier.nim | 0406011810104 | |
| dc.identifier.dosenpembimbing | THOMAS STEFANUS KAIHATU | |
