| dc.contributor.author | Gani, Kunde Tapy | |
| dc.date.accessioned | 2026-03-17T07:01:26Z | |
| dc.date.available | 2026-03-17T07:01:26Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://dspace.uc.ac.id/handle/123456789/9310 | |
| dc.description | This study aims to examine the factors of buying interest in Vorse Coating &Detailing. The variables studied were price strategy (X1), promotion strategy (X2), andservice (X3). The pricing strategy has five indicators, namely perception, affordableprices, price competition, price comparisons, and price suitability. The pricing strategyhas four indicators, namely frequency, quality, quantity, and accuracy. Services havefive indicators, namely tangibles, reliability, responsiveness, assurance, and empathy.The analytical tool used is analysis using SEM-PLS. The population in this study areowners of tertiary products, especially cars in the Surabaya City area (North, East,South, and West) who have used Vorse Coating & Detailing services. The sampleamounted to50 respondents who were determined by purposive sampling technique.The results of this study will be presented after the research is completed. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk menguji faktor-faktor minat pembelian padaVorse Coating & Detailing. Variabel yang diteliti adalah strategi harga (X1), strategipromosi (X2), dan layanan (X3). Strategi harga memiliki lima indikator yaitu persepsi,harga terjangkau, persaingan harga, perbandingan harga, dan kesesuaian harga.Strategi harga memiliki empat indikator yaitu frekuensi, kualitas, kuantitas, ketepatan.Pelayanan memiliki lima indikator yaitutangibles, reability, responsiveness,assurance,danemphaty. Alat analisis yang dipakai adalah analisis menggunakanSEM-PLS. Populasi pada penelitian ini adalah pemilik produk tersier khususnya mobildi wilayah Kota Surabaya (Utara, Timur, Selatan, dan Barat) yang pernahmenggunakan jasa Vorse Coating & Detailing. Sampel berjumlah50 responden yangditetapkan dengan teknikpurposive sampling. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA | en_US |
| dc.subject | Strategi Harga | en_US |
| dc.subject | Strategi Promosi | en_US |
| dc.subject | Layanan | en_US |
| dc.subject | Minat Beli | en_US |
| dc.subject | Price Strategy | en_US |
| dc.subject | Promotion Strategy | en_US |
| dc.subject | Service | en_US |
| dc.subject | Buying Interest | en_US |
| dc.title | PENGARUH STRATEGI HARGA, STRATEGI PROMOSI, DAN LAYANAN TERHADAP MINAT BELI PADA USAHA VORSE COATING & DETAILING | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 0108012020052 | |
| dc.identifier.dosenpembimbing | Timotius Febry Christian | |
