| dc.contributor.author | BUDIONO, KEVN IVANDER | |
| dc.date.accessioned | 2022-01-20T04:01:12Z | |
| dc.date.available | 2022-01-20T04:01:12Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4260 | |
| dc.description | The purpose of this research is to find out the effect of product quality, price
consciousness, status consumption, and product innovation towards purchase
intention of T'nuners products. The population that is used in this research is
T'Nuners' Instagram followers that are taken the sample of 91 respondents with
non-probability sampling technique. Questionnaire distribution through google
form with the total of 22 statement items. The measurement scale in this research
uses Likert scale with the range of 1 to 4. This research uses quantitative method
and uses multiple linear regression analysis techniques that are processed with the
help of SPSS version 26 for Windows software. The independent variables in this
research are product quality (X1), price consciousness (X2), status consumption
(X3), and product innovation (X4). The dependent variable in this research is
purchase intention (Y). The result of this research indicate that product quality,
price consciousness, status consumption, and product innovation simultaneously
affect purchase intention. Product quality and status consumption variables do not
affect partially on purchase intention, whereas price consciousness and product
innovation variables affect partially on purchase intention. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, price
consciousness, status consumption, dan inovasi produk terhadap minat beli produk
T’Nuners. Populasi yang digunakan dalam penelitian ini adalah followers
Instagram T’Nuners yang diambil sampel sebanyak 91 responden dengan teknik
non probability sampling. Penyebaran kuesioner melalui google form dengan
jumlah item pernyataan sebanyak 22. Skala pengukuran pada penelitian ini
menggunakan skala Likert dengan kisaran 1 sampai 4. Penelitian ini menggunakan
metode kuantitatif dan menggunakan teknik analisis regresi linear berganda yang
diolah dengan bantuan software SPSS version 26 for Windows. Variabel bebas pada
penelitian ini adalah kualitas produk (X1), price consciousness (X2), status
consumption (X3), dan inovasi produk (X4). Variabel terikat pada penelitian ini
adalah minat beli (Y). Hasil penelitian ini menunjukkan bahwa kualitas produk,
price consciousness, status consumption, dan inovasi produk berpengaruh secara
simultan terhadap minat beli. Variabel kualitas produk dan status consumption tidak
berpengaruh secara parsial terhadap minat beli, sedangkan variabel price
consciousness dan inovasi produk berpengaruh secara parsial terhadap minat beli. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Ciputra Surabaya | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Price Consciousness | en_US |
| dc.subject | Status Consumption | en_US |
| dc.subject | Inovasi Produk | en_US |
| dc.subject | Minat Beli | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, PRICE CONSCIOUSNESS, STATUS CONSUMPTION, DAN INOVASI PRODUK TERHADAP MINAT BELI PRODUK T’NUNERS | en_US |
| dc.identifier.nidn | 0725019103 | |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117094 | |
| dc.identifier.dosenpembimbing | AUDITIA SETIOBUDI | |
