| dc.contributor.author | Budiono, Kevin Ivander | |
| dc.date.accessioned | 2023-01-20T07:42:24Z | |
| dc.date.available | 2023-01-20T07:42:24Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5732 | |
| dc.description | The purpose of this research is to find out the effect of product quality, priceconsciousness, statusconsumption, and product innovation towards purchaseintention of T'nuners products. The population that is used in this research isT'Nuners' Instagram followers that are taken the sample of 91 respondents withnon-probability sampling technique. Questionnaire distribution through googleform with the total of 22 statement items. The measurement scale in this researchuses Likert scale with the range of 1 to 4. This research uses quantitative methodand uses multiple linear regression analysis techniques that are processed with thehelp of SPSS version 26 for Windows software. The independent variables in thisresearch are product quality (X1), price consciousness (X2), status consumption(X3), and product innovation (X4). The dependent variable in this research ispurchase intention (Y). The result of this research indicate that product quality,price consciousness, status consumption, and product innovation simultaneouslyaffect purchase intention. Product quality and status consumption variables do notaffect partially on purchase intention, whereas price consciousness and productinnovation variables affect partially on purchase intention. | en_US |
| dc.description.abstract | Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk,priceconsciousness,status consumption,daninovasi produkterhadap minat beli produkT’Nuners.Populasi yang digunakan dalam penelitian ini adalahfollowersInstagram T’Nuners yang diambil sampel sebanyak 91 respondendengan tekniknon probability sampling. Penyebaran kuesioner melaluigoogle formdenganjumlahitempernyataan sebanyak 22. Skala pengukuran pada penelitian inimenggunakan skalaLikertdengankisaran1 sampai 4. Penelitian ini menggunakanmetode kuantitatif dan menggunakan teknik analisisregresi linear berganda yangdiolah dengan bantuansoftwareSPSSversion26for Windows. Variabel bebas padapenelitian ini adalah kualitas produk (X1),price consciousness(X2),statusconsumption(X3), dan inovasi produk (X4). Variabel terikat pada penelitian iniadalah minat beli (Y). Hasil penelitian ini menunjukkanbahwakualitas produk,price consciousness,status consumption,daninovasi produkberpengaruh secarasimultan terhadap minat beli. Variabelkualitas produk danstatus consumptiontidakberpengaruh secara parsial terhadap minat beli, sedangkan variabelpriceconsciousnessdan inovasi produk berpengaruh secara parsial terhadap minat beli. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | UNIVERSITAS CIPUTRA SURABAYA | en_US |
| dc.subject | Kualitas Produk | en_US |
| dc.subject | Price Consciousness | en_US |
| dc.subject | Status Consumption | en_US |
| dc.subject | Inovasi Produk | en_US |
| dc.subject | Minat Beli | en_US |
| dc.title | PENGARUH KUALITAS PRODUK, PRICE CONSCIOUSNESS , STATUS CONSUMPTION , DAN INOVASI PRODUK TERHADAP MINAT BELI PRODUK T’NUNERS | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.kodeprodi | 61201 | |
| dc.identifier.nim | 10117094 | |
| dc.identifier.dosenpembimbing | Auditia Setiobudi | |
