PERANCANGAN STRATE GI BRANDING TOKO CANISHOP YANG BERGERAK DI BISNIS JUAL BELI ANJING BESERTA DENGAN AKSESORI DAN PERAWATANNYA DI SURABAYA

Abstract

The branding strategy design is very important for the newly established companies because it can introduce the company to the target market. With such considerations, then drafted a scheme which would introduce a new business called Canishop to enterprise the target market. The branding strategy design will cover a variety of surveys and observations as well as design and media design that supports branding strategies for Canishop company. In addition, design an d media that will be designed to lift the color elements associated with the identity of the company itself. Hopefully, with design and media design that related to the identity and character of the company, the target market becomes increasingly familiar and find out about the company.