Manajemen: Recent submissions
Now showing items 201-220 of 383
-
Analisis Faktor-Faktor yang Merefleksikan Mahasiswa dan Alumni Universitas Ciputra Non Guild Family Business untuk Melanjutkan Bisnis Keluarga
(Universitas Ciputra Surabaya, 2021-05-27)Universitas Ciputra merupakan sebuah universitas dengan mata kuliah entrepreneurship sebagai mata kuliah utama dari semester satu hingga tujuh. Pada semester empat, para mahasiswa mulai memilih konsentrasi (guild) sesuai ... -
Analisis Pengaruh Word of Mouth dan Customer Trust terhadap Purchase Intention pada Perusahaan UD Sumber Alam
(Universitas Ciputra Surabaya, 2021-06-24)UD Sumber Alam adalah usaha yang berfokus dalam menjual beras, bawang, dan kacang. UD Sumber Alam didirikan sejak 2019. Penjualan yang dilakukan oleh UD Sumber Alam dilakukan dalam skala ritel maupun grosir dan pada awal ... -
Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Perceived Security terhadap Repurchase Intention pada E-Commerce Shopee
(Universitas Ciputra Surabaya, 2021-06-02)Internet memiliki peranan penting dalam kehidupan sehari-hari, hampir seluruh aktivitas telah terjamah oleh teknologi dan internet. Perkembangan intenet yang tidak bisa terbendung membuat hadirnya pasar berbasis digital ... -
Peran Bauran Pemasaran (7P) Terhadap Keputusan Pembelian Produk Kulit Mitra Jaya
(Universitas Ciputra Surabaya, 2021-05-28)Mitra Jaya Merupakan UMK fesyen menggunakan kulit hewan sebagai bahan baku utamanya untuk memproduksi barang fesyen seperti tas, dompet, jaket kulit, sabuk dan sebagainya. Mitra Jaya berdiri sejak 1991 dan berlokasi di ... -
Pengaruh Promosi Media Sosial Instagram, Inovasi Produk, dan Identitas Merek Terhadap Brand Awareness
(Universitas Ciputra Surabaya, 2021-06-25)Subkon Indonesia merupakan jasa pembuatan, desain, persewaan gerobak, dan booth portable. Melihat persaingan yang terjadi dalam industri ini membuat Subkon Indonesia harus memutar cara untuk bisa memenangi persaingan ... -
THE INFLUENCE OF PRICE AND LIFESTYLE TOWARDS PURCHASE DECISION OF EVLOGO WATER PUMP
(Universitas Ciputra Surabaya, 2019-05-28)Nowadays, many businesses run on the same industry and this situation creates the emergence of brands, quality, prices, types of goods, functional levels that are different on the same or similar item. Just as experienced ... -
THE EFFECT OF AFFECTIVE ORGANIZATIONAL COMMITMENT TOWARDS INNOVATION CAPABILITY AND ITS IMPACT TO JOB PERFORMANCE IN FAMILY BUSINESS
(Universitas Ciputra Surabaya, 2020-05-07)PWC (PricewaterhouseCoopers) stated that family businesses growth in Indonesia has increased from 2016 to 2018 (PWC, 2018). According to the survey from PWC (2018), Family Business is in healthy condition with the growth ... -
THE EFFECT OF LEADERSHIP, SUCCESSOR COMMITMENT AND ORGANIZATIONAL FAMILY CULTURE TO FAMILY BUSINESS SUCCESSION
(Universitas Ciputra Surabaya, 2020-06-18)This research is conducted to analyze the effect of leadership, successor commitment and organizational family culture to family business succession. This research is conducted from March 2020 to May 2020. The research ... -
THE EFFECT OF DISCOUNT AND PROMOTION TOWARDS CUSTOMER PURCHASE INTENTION IN ONLINE SHOP
(Universitas Ciputra Surabaya, 2019-05-28)Current technological developments have progressed very rapidly. Even Indonesia, which is a developing country, begins trying to keep up with technological developments, especially in terms of communication and practical ... -
THE IMPACT OF EMOTIONAL INTELLIGENCE AND TRANSFORMATIONAL LEADERSHIP TOWARDS MSME SUCCESS
(Universitas Ciputra Surabaya, 2019-06-12)Entrepreneurs act as core drivers of growth of a nation by being leaders and innovators. Indonesia’s MSME make up 99% of all businesses in the country, and the owners of these enterprises are entrepreneurs who acts as ... -
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND COMMUNICATION MEDIA TOWARDS THE BUYING DECISION USING OVO PAYMENT
(Universitas Ciputra Surabaya, 2020-06-11)Internet users in Indonesia in 2019 have developed significantly. Research by Waresocial Hootsuite has shown that 56% of the population or the equivalent of 150 million people have used the digital internet for daily ... -
EVALUATION CPM – PERT IN REHABILITATION PROJECT OF MALANG CITY HOSPITAL
(Universitas Ciputra Surabaya, 2020-06-30)From 2012 to 2017 the world of construction has increased dramatically in Indonesia, construction projects need to be done effectively and efficiently to avoid unnecessary addition in cost and time. This study aims to find ... -
THE COMBINATION OF ATTRIBUTES IN ESCAPE ROOM THAT CUSTOMER WOULD TAKE INTEREST INTO
(Universitas Ciputra Surabaya, 2020-06-18)Ever since escape room business grew and became a global sensation, the researcher has been trying to find an opportunity in a new growing market to open an escape room business. The aim of this study is to find the best ... -
THE EFFECT OF ENTREPRENEURIAL LEARNING TOWARDS ENTRPRENEURIAL INTENTION OF INDONESIAN WOMEN WITH PLANNED BEHAVIOR APPROACH
(Universitas Ciputra Surabaya, 2020-05-18)Entrepreneurship has been the center of a worldwide phenomenon as it has contributed significantly to economic growth and social growth. As it grows rapidly, the researcher is trying to acknowledge the interest of Indonesian ... -
THE EFFECT OF PRICE, SALES PROMOTION AND BRAND ON CUSTOMER BUYING DECISION OF PT MATAHARI DEPARTMENT STORE TBK TO BE IMPLEMENTED AT MAGNUM BACHELOR COMPANY
(Universitas Ciputra Surabaya, 2020-05-10)The writing of this research is motivated by the problems that occur in retail fashion business PT. Matahari Department Store Tbk. that experienced decline in its sales. The problem in this research is based on the factors ... -
THE INFLUENCE OF BRAND IMAGE AND RESTAURANT ATTRIBUTES TOWARDS CUSTOMER SATISFACTION AT PEKKIO RESTAURANT
(Universitas Ciputra Surabaya, 2020-05-01)In this globalization era, food service industry businesses such restaurant that provide the basic of human needs have been well developed. The development of food industry has given a huge contribution to the social and ... -
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION, AND ORGANIZATIONAL COMMITMENT TOWARDS EMPLOYEE PERFORMANCE IN PT PAKUWON JATI TBK
(Universitas Ciputra Surabaya, 2020-06-24)The background of this research is based on the author’s internship experience in the Human Resources Department of PT Pakuwon Jati Tbk. The author experienced 3 months of internship and identified that PT Pakuwon Jati ... -
THE MEDIATION EFFECT OF CUSTOMER SATISFACTION IN RELATIONSHIP BETWEEN PRODUCT QUALITY AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FUZEE SUSHI
(Universitas Ciputra Surabaya, 2019-06-10)The food and beverage industry in Indonesia has been growing constantly every year and has also contributed to both manufacture and economic growth in both the current and the following years. The important role of food ... -
THE EFFECT OF PRICE AND PRODUCT QUALITY TOWARD THE CUSTOMER SATISFACTION OF FUZEE SUSHI
(Universitas Ciputra Surabaya, 2019-05-28)The numbers of new start-up business are growing in Indonesia causing a massive growth toward the food industry to grow more and expand. As a result all the companies in the food industry earn more profit. It is proven ... -
ANALYSIS OF FACTORS CONTRIBUTING IN WEDDING PLANNERS’ WILLINGNESS TO RECOMMEND W BALI – SEMINYAK AS WEDDING VENUE
(Universitas Ciputra Surabaya, 2020-06-16)W Bali – Seminyak, a hotel property of W Hotels, is one of the luxurious 5-star hotel brands under the biggest hotel chain company, Marriott International. The number of weddings is still not reaching target although W ...