Manajemen: Recent submissions
Now showing items 221-240 of 383
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COMBINATION OF ATTRIBUTES THAT CONSUMER TAKE INTO CONSIDERATION OF CHOOSING FOOD MENU AT TAKENTWOMEXICO SURABAYA
(Universitas Ciputra Surabaya, 2019-06-11)This study is aiming to understand the combination of attributes the consumers consider when they purchase Burrito at TakenTwoMexico, Surabaya. The aspects of this research are based on consumer’s preferences for food meu ... -
FACTORS INFLUENCING CUSTOMER ONLINE PURCHASING INTENTION FOR BEAUTY PRODUCT BY HAUS OF WAX
(Universitas Ciputra Surabaya, 2019-05-30)Haus of Wax is a startup business that was established in 2017. The business runs in the beauty industry, especially in skin care products. The business is selling home self-service waxing kit products which allows the ... -
THE FACTORS AFFECTING DISTRIBUTORS PURCHASING DECISION FOR CHARCOAL COMMODITIES
(Universitas Ciputra Surabaya, 2020-06-22)The background of this research is based on the author’s entrepreneurial business experience in Indosub Trading a commodity trading business. Indosub Trading was established in 2016 with the main products being distributed ... -
THE EFFECT OF TRUST, SERVICE QUALITY, AND SATISFACTION TOWARD CUSTOMER LOYALTY OF FUTURES BROKERAGE COMPANIES
(Universitas Ciputra Surabaya, 2020-06-30)The writing of this research is motivated by Futures Brokerage Companies’ competitiveness to gain more customers and maintain the relationship with the customers to have a high level of customer loyalty. The researcher has ... -
THE EFFECT OF SOCIAL MEDIA ADVERTISING AND SALES PROMOTION ON PURCHASE INTENTION OF DIVING EQUIPMENT IN DIRGA SELAM
(Universitas Ciputra Surabaya, 2020-06-19)The purpose of this research is to determine the effect of social media advertising and sales promotion on customer purchase intention for Dirga Selam. This research is using quantitative method. To collect the data, the ... -
THE INFLUENCE OF MARKET SHARE, CREDIBILITY, AND PRICING TOWARD THE BUYING DECISION OF MARKETING RESEARCH COMPANY
(Universitas Ciputra Surabaya, 2020-07-01)The marketing research industry is a service-based industry which operates by systematically gathering the data from targeted customers, processing the data gathered and finally interpret the processed data for future ... -
THE INFLUENCE OF PRICE, PROMOTION, AND ONLINE CONSUMER REVIEWS ON CONSUMERS’ BUYING DECISION OF FASHION GOODS IN MAGNUM BACHELOR
(Universitas Ciputra Surabaya, 2020-06-30)The writing of this research is encouraged by certain problems that occur in online-based business of Magnum Bachelor that has not reached the targeted sales over the years and lack of brand recognition. The study will ... -
THE IMPACT OF INSTAGRAM PROMOTION CUSTOMERS’ PURCHASE INTENTION OF PT. TANGAN KANAN SOLUSINDO
(Universitas Ciputra Surabaya, 2020-06-30)PT. Tangan Kanan Solusindo is a company involved in the cleaning and maintenance industry, such as houses, apartments, school houses, health clinics, office houses, and various forms of space. According to the management ... -
THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION IN ONLINE STORES IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY
(Universitas Ciputra Surabaya, 2020-06-01)The aim of this study is to determine whether E-Service Quality and E- Recovery influences repurchase intention in online stores in Surabaya by using customer loyalty as a mediator. This research was conducted from January ... -
THE EFFECTS OF WATCH VISUAL PACKAGING DESIGN, PACKAGING MATERIAL, AND PACKAGING INNOVATION TOWARDS CONSUMER BUYING DECISION IN CV. SATRIA KARYA UTAMA
(Universitas Ciputra Surabaya, 2020-06-17)Creative Industry is a new era in the modern industry. In Indonesia, the amount of in creative industry contributors in GDP (Gross Domestic Product) keeps growing positively. Fashion industry is one of the biggest contributors ... -
THE INFLUENCE OF PRICING AND BRAND IMAGE TOWARDS CONSUMER PURCHASING DECISION OFBURGEROLOGY
(Universitas Ciputra Surabaya, 2020-06-11)The e-commerce sector is believed to be a promising business sector in Indonesia. This phenomenon is due to the forecasted growth of e-commerce transactions in Indonesia that has reached 500% in the last five years On the ... -
ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY TOWARDS CUSTOMER PURCHASE INTENTION OF GEOX OFFICIAL STORE IN PAKUWON MALL SURABAYA
(Universitas Ciputra Surabaya, 2020-06-24)Luxury fashion goods industry has several kinds of sectors such as apparel, beauty product, accessories and also shoes or footwear. Geox is one of the luxury goods retail company with shoes product as the main product and ... -
THE INFLUENCE OF CUSTOMER SERVICE QUALITY AND PROMOTIONS AGAINST CUSTOMERS BUYING DECISIONS OF BURGEROLOGY BURGERS
(Universitas Ciputra Surabaya, 2019-06-11)With the increasing trend of online business and the food and beverage industries in Indonesia, there is great opportunity in the food and beverage industry and online businesses to grow, including for Burgerology. The ... -
DECISION FACTORS FOR PURCHASING SALTED EGG POTATO CHIPS
(Universitas Ciputra Surabaya, 2019-06-08)According to Badan Pusat Statistik (BPS), the growth of Indonesian economy had reached 5,17% in 2018 and in its growth in culinary industry holds a large impact of 67,66%. Galted Chips is a salted egg potato chip that was ... -
THE EFFECT OF PERCEIVED TRUST, CONVENIENCE, AND E-SERVICE QUALITY TOWARDS THE INTENTION TO USE GRAB APPLICATION
(Universitas Ciputra Surabaya, 2019-06-19)Purpose – The purpose of this research is to understand the reasons to why people are willing to and continue to use a ride hailing “super app” like Grab which provides transport, delivery, and e-payment services. As well ... -
THE INFLUENCE OF LOCATION, PRODUCT AND PRICE TOWARDS BUYING DECISION IN PAWON KATINEUNG PACET ON WEEKDAYS
(Universitas Ciputra Surabaya, 2019-12-17)Currently, culinary business in Indonesia is growing rapidly. In order to compete among its competitors, a business need to have an Opportunity Creation Spirit. Pawon Katineung Pacet is a new restaurant that was established ... -
THE EFFECT OF TRUST, PERCEIVED RISK, AND E-WOM TOWARDS TABEMASUDON’S ONLINE PURCHASE INTENTION
(Universitas Ciputra Surabaya, 2019-12-02)The writing of this research is motivated by the problems that occur in a new online-based business Tabemasudon that has not yet reached its optimal sales target and brand recognition. The problem in this research is ... -
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE AND PERCEIVED PLAYFULNESS TOWARDS INTENTION TO USE OF INVESTRO APPLICATION
(Universitas Ciputra Surabaya, 2019-11-20)Based on the data from Bursa Efek Indonesia (BEI), as of December 2018, the number of 18-25 year old stock investors has reached 149,386 people of which the increase reached 116.16% compared to 2016. This shows that the ... -
THE INFLUENCE OF EMPLOYEE WELLNESS, EMPLOYEE ENGAGEMENT, AND LEADERSHIP TOWARD KNOWLEDGE WORK PRODUCTIVITY IN FAIRFIELD BY MARRIOTT HOTEL SURABAYA
(Universitas Ciputra Surabaya, 2019-11-26)The hospitality industry in Indonesia is rapidly growing each year since there are lots of tourists coming from other countries and as well as local tourists. Fairfield by Marriott Hotel Surabaya is one of the newer hotels ... -
THE EFFECTS OF TRANSFORMATIONAL LEADERSHIP STYLE TOWARDS EMPLOYEE PERFORMANCE IN CV.COPAGABANA PERFUMERY GRESIK
(Universitas Ciputra Surabaya, 2019-12-10)This research was conducted to analyze the effects of transformational leadership style towards employee performance in CV. CopaGabana perfumery in Gresik. CV. CopaGabana perfumery is a perfume company that was estabilished ...