Fakultas Manajemen Bisnis: Recent submissions
Now showing items 1221-1240 of 1918
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THE COMBINATION OF ATTRIBUTES IN ESCAPE ROOM THAT CUSTOMER WOULD TAKE INTEREST INTO
(Universitas Ciputra Surabaya, 2020-06-18)Ever since escape room business grew and became a global sensation, the researcher has been trying to find an opportunity in a new growing market to open an escape room business. The aim of this study is to find the best ... -
THE EFFECT OF ENTREPRENEURIAL LEARNING TOWARDS ENTRPRENEURIAL INTENTION OF INDONESIAN WOMEN WITH PLANNED BEHAVIOR APPROACH
(Universitas Ciputra Surabaya, 2020-05-18)Entrepreneurship has been the center of a worldwide phenomenon as it has contributed significantly to economic growth and social growth. As it grows rapidly, the researcher is trying to acknowledge the interest of Indonesian ... -
THE EFFECT OF PRICE, SALES PROMOTION AND BRAND ON CUSTOMER BUYING DECISION OF PT MATAHARI DEPARTMENT STORE TBK TO BE IMPLEMENTED AT MAGNUM BACHELOR COMPANY
(Universitas Ciputra Surabaya, 2020-05-10)The writing of this research is motivated by the problems that occur in retail fashion business PT. Matahari Department Store Tbk. that experienced decline in its sales. The problem in this research is based on the factors ... -
THE INFLUENCE OF BRAND IMAGE AND RESTAURANT ATTRIBUTES TOWARDS CUSTOMER SATISFACTION AT PEKKIO RESTAURANT
(Universitas Ciputra Surabaya, 2020-05-01)In this globalization era, food service industry businesses such restaurant that provide the basic of human needs have been well developed. The development of food industry has given a huge contribution to the social and ... -
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION, AND ORGANIZATIONAL COMMITMENT TOWARDS EMPLOYEE PERFORMANCE IN PT PAKUWON JATI TBK
(Universitas Ciputra Surabaya, 2020-06-24)The background of this research is based on the author’s internship experience in the Human Resources Department of PT Pakuwon Jati Tbk. The author experienced 3 months of internship and identified that PT Pakuwon Jati ... -
THE MEDIATION EFFECT OF CUSTOMER SATISFACTION IN RELATIONSHIP BETWEEN PRODUCT QUALITY AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN FUZEE SUSHI
(Universitas Ciputra Surabaya, 2019-06-10)The food and beverage industry in Indonesia has been growing constantly every year and has also contributed to both manufacture and economic growth in both the current and the following years. The important role of food ... -
THE EFFECT OF PRICE AND PRODUCT QUALITY TOWARD THE CUSTOMER SATISFACTION OF FUZEE SUSHI
(Universitas Ciputra Surabaya, 2019-05-28)The numbers of new start-up business are growing in Indonesia causing a massive growth toward the food industry to grow more and expand. As a result all the companies in the food industry earn more profit. It is proven ... -
ANALYSIS OF FACTORS CONTRIBUTING IN WEDDING PLANNERS’ WILLINGNESS TO RECOMMEND W BALI – SEMINYAK AS WEDDING VENUE
(Universitas Ciputra Surabaya, 2020-06-16)W Bali – Seminyak, a hotel property of W Hotels, is one of the luxurious 5-star hotel brands under the biggest hotel chain company, Marriott International. The number of weddings is still not reaching target although W ... -
COMBINATION OF ATTRIBUTES THAT CONSUMER TAKE INTO CONSIDERATION OF CHOOSING FOOD MENU AT TAKENTWOMEXICO SURABAYA
(Universitas Ciputra Surabaya, 2019-06-11)This study is aiming to understand the combination of attributes the consumers consider when they purchase Burrito at TakenTwoMexico, Surabaya. The aspects of this research are based on consumer’s preferences for food meu ... -
FACTORS INFLUENCING CUSTOMER ONLINE PURCHASING INTENTION FOR BEAUTY PRODUCT BY HAUS OF WAX
(Universitas Ciputra Surabaya, 2019-05-30)Haus of Wax is a startup business that was established in 2017. The business runs in the beauty industry, especially in skin care products. The business is selling home self-service waxing kit products which allows the ... -
THE FACTORS AFFECTING DISTRIBUTORS PURCHASING DECISION FOR CHARCOAL COMMODITIES
(Universitas Ciputra Surabaya, 2020-06-22)The background of this research is based on the author’s entrepreneurial business experience in Indosub Trading a commodity trading business. Indosub Trading was established in 2016 with the main products being distributed ... -
THE EFFECT OF TRUST, SERVICE QUALITY, AND SATISFACTION TOWARD CUSTOMER LOYALTY OF FUTURES BROKERAGE COMPANIES
(Universitas Ciputra Surabaya, 2020-06-30)The writing of this research is motivated by Futures Brokerage Companies’ competitiveness to gain more customers and maintain the relationship with the customers to have a high level of customer loyalty. The researcher has ... -
THE EFFECT OF SOCIAL MEDIA ADVERTISING AND SALES PROMOTION ON PURCHASE INTENTION OF DIVING EQUIPMENT IN DIRGA SELAM
(Universitas Ciputra Surabaya, 2020-06-19)The purpose of this research is to determine the effect of social media advertising and sales promotion on customer purchase intention for Dirga Selam. This research is using quantitative method. To collect the data, the ... -
THE INFLUENCE OF MARKET SHARE, CREDIBILITY, AND PRICING TOWARD THE BUYING DECISION OF MARKETING RESEARCH COMPANY
(Universitas Ciputra Surabaya, 2020-07-01)The marketing research industry is a service-based industry which operates by systematically gathering the data from targeted customers, processing the data gathered and finally interpret the processed data for future ... -
THE INFLUENCE OF PRICE, PROMOTION, AND ONLINE CONSUMER REVIEWS ON CONSUMERS’ BUYING DECISION OF FASHION GOODS IN MAGNUM BACHELOR
(Universitas Ciputra Surabaya, 2020-06-30)The writing of this research is encouraged by certain problems that occur in online-based business of Magnum Bachelor that has not reached the targeted sales over the years and lack of brand recognition. The study will ... -
THE IMPACT OF INSTAGRAM PROMOTION CUSTOMERS’ PURCHASE INTENTION OF PT. TANGAN KANAN SOLUSINDO
(Universitas Ciputra Surabaya, 2020-06-30)PT. Tangan Kanan Solusindo is a company involved in the cleaning and maintenance industry, such as houses, apartments, school houses, health clinics, office houses, and various forms of space. According to the management ... -
THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION IN ONLINE STORES IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY
(Universitas Ciputra Surabaya, 2020-06-01)The aim of this study is to determine whether E-Service Quality and E- Recovery influences repurchase intention in online stores in Surabaya by using customer loyalty as a mediator. This research was conducted from January ... -
THE EFFECTS OF WATCH VISUAL PACKAGING DESIGN, PACKAGING MATERIAL, AND PACKAGING INNOVATION TOWARDS CONSUMER BUYING DECISION IN CV. SATRIA KARYA UTAMA
(Universitas Ciputra Surabaya, 2020-06-17)Creative Industry is a new era in the modern industry. In Indonesia, the amount of in creative industry contributors in GDP (Gross Domestic Product) keeps growing positively. Fashion industry is one of the biggest contributors ... -
THE INFLUENCE OF PRICING AND BRAND IMAGE TOWARDS CONSUMER PURCHASING DECISION OFBURGEROLOGY
(Universitas Ciputra Surabaya, 2020-06-11)The e-commerce sector is believed to be a promising business sector in Indonesia. This phenomenon is due to the forecasted growth of e-commerce transactions in Indonesia that has reached 500% in the last five years On the ... -
ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY TOWARDS CUSTOMER PURCHASE INTENTION OF GEOX OFFICIAL STORE IN PAKUWON MALL SURABAYA
(Universitas Ciputra Surabaya, 2020-06-24)Luxury fashion goods industry has several kinds of sectors such as apparel, beauty product, accessories and also shoes or footwear. Geox is one of the luxury goods retail company with shoes product as the main product and ...