| dc.description | In-Flight Restaurant is an airplane themed restaurant located inside an officebuilding called Spazio in Surabaya. In-Flight Restaurant means a restaurantinside an airplane. The restaurant is well equipped, serving good quality foodand beverage, and providing good service in order to give satisfactory culinaryexperience to its customers. The interior of the restaurant is made to simulatethe interior of an airplane complete. The service will adapt the in-flight serviceprocedures down to its food and beverage setup. A 36.5 x 27.2 x 1.5 cm tray willbe used in conjunction with a pushcart commonly found in an airplane to servethe food and beverage to the customer. Airplane terms are extensively usedthroughout the menu. The server will also use a casual flight attendant uniformin accordance to the theme of the restaurant. In-Flight Restaurant will servewestern style steak dishes accompanied by varieties of potatoes, vegetables andsauces. It also offers varieties of appetizers, snacks, desserts and beverages.In-Flight Restaurant’s tagline is “Heavenly taste and experience are now yours”.Main target market for this restaurant is Surabaya’s residents, especiallyWestern Surabaya’s residents who are consumptive.In-Flight Restaurant alsotargets Indonesians who are in the middle of their culinary tour, vacations, andbusiness trips alike. These people often like to hang out and enjoy themselves atfancy restaurants. They are mostly upper middle class teenagers and adults. | en_US |
| dc.description.abstract | In-Flight Restaurant merupakan restoran bertema pesawat terbang yangberlokasi di gedung perkantoran Spazio, Surabaya.Nama In-Flight Restaurantberarti restoran di dalam pesawat terbang. In-Flight Restaurant dilengkapidengan fasilitas penunjang yang lengkap, kualitas makanan dan minuman yangbaik, pelayananan yang ramah dan terlatih guna memberikan pengalamankuliner dipesawat terbang yang memuaskan bagi para konsumennya.Beberapapengalaman berkesan yang diciptakan bagi konsumen adalah interior restoranakan dibuat menyerupai interior pesawat terbang lengkap dengan tata ruangnya,kualitas pelayanan akan mengadaptasi beberapa aturan pesawat terbang,penataan makanan dan minuman akan diletakkan dalam satu nampan berukuran36,5 x 27,2 x 1,5 cm yang akan diantar menggunakan kereta dorong, nama menuakan menggunakan istilah-istilah penerbangan, konsumen akan dilayani denganServer yang menggunakan seragam kasual yang sesuai tema restoran, danmemiliki promosi unik yang tidak biasa.In-Flight Restaurant menjual menuutamasteakkhaswesternyang dikombinasi dengan berbagai variasi kentang,sayuran, dansauceserta anekaappetizer, snack, dessert, danbeverage.Taglinedaripada In-Flight Restaurant adalah “heavenly taste and experience are nowyours”. Target In-Flight Restaurant adalah masyarakat Surabaya terutamaSurabaya Barat yang merupakan konsumen yang konsumtif. Selain itu,masyarakat Indonesia yang sedang berwisata kuliner, belibur, maupun berbisnisdi Surabaya yang menyukai perilakuhang outdan menikmati suasana restoranyang tergolong remaja dan dewasa dengan tingkat ekonomi menengah ke atas. | en_US |
