Fakultas Manajemen Bisnis: Recent submissions
Now showing items 1261-1280 of 1918
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THE EFFECT OF CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION TOWARD ONLINE PSYCHOLOGICAL COUNSELING SERVICE
(Universitas Ciputra Surabaya, 2019-12-04)The purpose of this research is to determine the effect of celebrity endorsement on customer purchase intention based on the variables Likeability, Credibility, Personality, Attractiveness, and Expertise. This research ... -
FIRM SUCCESS FACTOR ANALYSIS OF PW COFFEE LAB BASED ON PRICE, PRODUCT QUALITY, AND PROMOTION
(Universitas Ciputra Surabaya, 2019-12-16)The purpose of this research is to determine the factors affecting firm success based on product quality, price, and promotion. This research is a quantitative research. In order to collect the data, the researcher ... -
THE EFFECTS OF TECHNOLOGY ACCEPTANCE, SOCIAL INTERACTION AND CONSUMER LIFESTYLE TOWARD ONLINE PURCHASE INTENTION
(Universitas Ciputra Surabaya, 2019-11-28)Indonesia’s economy has been facing an era of shifting from offline to online because of the rapid development of information and communication technologies and enhanced internet penetration. This trend has increased the ... -
THE INFLUENCE OF INNOVATIVENESS, RISK TAKING, AND PROACTIVENESS TOWARD SOCIAL ENTERPRISE ECONOMIC PERFORMANCE IN SURABAYA
(Universitas Ciputra Surabaya, 2019-12-16)This research analyzes the influence of innovativeness, risk taking and proactiveness towards social enterprise economic performance in Surabaya. The researcher uses simple random sampling method to collect the data. The ... -
The Effect of Self Efficay and Big Five Personality Traits Towards Entrepreneurial Intention on International Business Management – International Class Students in Universitas Ciputra
(Universitas Ciputra Surabaya, 2019-12-02)With lesser number of entrepreneurs compared to the neighboring country and other developed countries. Indonesia tries to compete with other countries by increasing their number of entrepreneurs. The fact that the government ... -
THE INFLUENCE OF SELF-EFFICACY, RISK TAKING AND NEED FOR ACHIEVEMENT TOWARD THE ENTREPRENEURIAL INTENTIONS OF STUDENTS IN UNIVERSITAS CIPUTRA
(Universitas Ciputra Surabaya, 2019-12-16)The background of this research is based on the global phenomenon of high youth unemployment that has been a global issue in the past few years. The governments of countries all around the world are trying to encourage ... -
FACTOR ANALYSIS ON CUSTOMER SATISFACTION AT BELLA VITA HOTEL
(Universitas Ciputra Surabaya, 2019-12-12)Tourism industry in Indonesia is growing rapidly every year. This requires Bella Vita Hotel to maintain and develop the company to increase sales, maintain customer loyalty, and attract more customers by increasing ... -
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND BRAND AWARENESS TOWARD CONSUMER PURCHASE DECISION AT PT. DEMPO MARGANA PRATAMA
(Universitas Ciputra Surabaya, 2019-12-17)The development of music industry is rapidly growing each year. It requires PT. Dempo Margana Pratama to maintain and improve itself to increase the sales and attract new customers. Through excellent services, good store ... -
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED ENJOYMENT TOWARDS INTENTION TO USE MY CARNIVLORA APPLICATION
(Universitas Ciputra Surabaya, 2019-12-12)Based on the data from Badan Pusat Statistik (BPS) and Miftahudin (2018), the contribution rate of the agricultural sector to the national GDP is very high (55% holistically), but the agriculture sector is currently ... -
THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND ATTITUDE TOWARD TECHNOLOGY TOWARD BEHAVIORAL INTENTION TO USE PAYOO APPLICATION
(Universitas Ciputra Surabaya, 2019-12-26)Indonesia is considered as one of the countries of 10 Big Emerging Markets (BEM) economies. There are numerous sectors that are developing in the past years. Manufacture is the biggest contributor to Indonesia’s GDP. ... -
THE EFFECT OF PRODUCT QUALITY, price, and PROMOTION ON CUSTOMER PURCHASING DECISION IN MR.CHA
(Universitas Ciputra Surabaya, 2019-12-16)The purpose of this research is to determine the effect of product quality, price and promotion on customer purchasing decision for Mr.Cha. This research is a quantitative research. In order to collect the data, the ... -
THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE TRAVEL AGENTS TOWARDS THE BOOKING INTENTION OF HOTEL IN SURABAYA
(Universitas Ciputra Surabaya, 2020-01-02)Hotel occupancy rate in Surabaya experienced a decline since 2017 with an average room occupancy rate of 54%. In order for a hotel to make a profit, the occupancy rate must be, at least, 60%. As a result of this declining ... -
THE INFLUENCE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TOWARDS INTENTION TO USE MY GUARD APPLICATION
(Universitas Ciputra Surabaya, 2019-12-20)The GDP in travelling industry is increasing throughout the years until almost 16 billion Rupiah in 2019. The increase of GDP is also the effect of increased in tourist arrivals. While the number is increasing throughout ... -
THE INFLUENCE OF PRICE, PERCEIVED QUALITY AND SOCIAL INFLUENCE TOWARD CUSTOMER PURCHASE INTENTION IN OFFICIAL STORE OF FURLA SURABAYA
(Universitas Ciputra Surabaya, 2019-11-20)Luxury goods retail continues to grow at a good rate despite the economic crisis that happening these days. Luxury goods are used by society to define their status and identity. Furla is one luxury goods company which was ... -
ANALYSIS OF CONSUMER PERCEPTION TOWARDS PRODUCT QUALITY OF ARA LEATHERWARE COMPANY
(Universitas Ciputra Surabaya, 2019-12-19)This study is aimed to determine the analysis of consumer perceptions towards product quality and price on ARA Leatherware Company's on customer purchasing decisions based on the variables product quality, price, and ... -
PENGARUH SERVANT LEADERSHIP DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN KAYUHUTAN
(Universitas Ciputra Surabaya, 2018-12-04)This study aims to determine the effect of servant leadership and compentation to job satisfaction of KayuHutan employee. The variables studied in this research are servant leadership (X1), compentation (X2), dan job ... -
PREFERENSI KONSUMEN TERHADAP KOMBINASI ATRIBUT OUTER DI OUT & JUMP DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN
(Universitas Ciputra Surabaya, 2019-12-16)Penelitian ini bertujuan untuk mengidentifikasi preferensi konsumen terhadap kombinasi atribut produk outer di Out & Jump dalam pengambilan keputusan pembelian, dan mengidentifikasi atribut yang paling dianggap penting ... -
ANALISA STRATEGI SERVICE MARKETING MIX BAGI CV. EBENHAEZER BERKAT LANGGENG
(Universitas Ciputra Surabaya, 2019-12-10)CV. Ebenhaezer Berkat Langgeng adalah perusahaan trading dan formulator water based adhesive yang dipergunakan untuk wood working, paper based, dan beberapa bidang lainnya. Perusahaan CV. Ebenhaezer Berkat Langgeng didirikan ... -
PENGARUH FAKTOR BUDAYA, FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DALAM MENGGUNAKAN JASA WEDDING ORGANIZER DI SURABAYA
(Universitas Ciputra Surabaya, 2019-11-20)asa wedding organizer banyak dibutuhkan serta dicari untuk membantu menyelesaikan permasalaahan yang dimiliki oleh calon pasangan pengantin. Penelitian ini bertujuan untuk menguji dan menganalisa faktor budaya, faktor ... -
ANALISIS PENGARUH BAURAN PEMASARAN (PRODUCT, PRICE, PLACE, PROMOTION) TERHADAP MINAT BELI KONSUMEN
(Universitas Ciputra Surabaya, 2019-12-16)Kemajuan dibidang perekonomian selama ini telah banyak membawa perkembangan yang pesat dalam bidang usaha. Dengan makin majunya perkembangan jaman, maka selera konsumen makin cepat berubah dan konsumen makin selektif dalam ...