Fakultas Manajemen Bisnis: Recent submissions
Now showing items 281-300 of 1918
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THE INFLUENCE OF REWARD SYSTEM, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT TOWARDS JOB PERFORMANCE IN CV.SURYA
(Universitas Ciputra, 2018)CV. Surya is one of the manufacturing companies in Indonesia that engaged in manufacturing apparel. CV. Surya itself have has been established since 2008, and produces baby clothing with various brands such as Tamashii, ... -
THE ROLES OF CUSTOMER SOLUTION, CUSTOMER COST, CUSTOMER RELATION , AND CUSTOMER CONVENIENCE IN DEVELOPING FOOD AND BEVERAGE MSMEs’ COMPETITIVENESS IN SURABAYA
(Universitas Ciputra, 2018)The competitive market of food and beverage industry makes it difficult for micro, small, and medium enterprise (MSME) to maintain its business. The development of supermarket industry is expected to boost food and beverage ... -
THE INFLUENCE OF PRICE AND PROMOTION TOWARDS THE CUSTOMERS PURCHASE DECISION ON ONLINE FOOD DELIVERY SERVICES
(Universitas Ciputra, 2018)Perkembangan teknologi dan innovasi membuat semua hal menjadi lebih mudah dan cepat. Dimana multi-tasking adalah hal yang dilakukan orang agar hal yang mereka kerjakan dapat selesai dengan cepat. Go-Food dan Grab-Food ... -
THE IMPACT OF PRODUCT QUALITY, PACKAGING DESIGN, AND PRICING TOWARD PURCHASE INTENTION OF DEEPSEA BOTTLED WATER
(Universitas Ciputra, 2018)A tight competition in bottled water industry makes newly established companies difficult to grow and earn the share market in Indonesia. Deepsea Water, the main brand of PT Gracia Destilata Indonesia, a bottled water ... -
THE INFLUENCE OF RISK PERCEPTION AND TRUST TOWARD CONSUMER BUYING ONLINE INTENTION IN MISS DOUX
(Universitas Ciputra, 2018)Miss Doux is a business startup that was established in 2015 and is running in wedding souvenirs sector that provides flower diffuser that uses aromatherapy, which can be bought online by the customer. The anxiety of buying ... -
THE INFLUENCE OF IMPULSE BUYING AND LIFESTYLE TOWARDS EVLOGO’S WATER PUMP BUYING DECISION
(Universitas Ciputra, 2018)EVLOGO is a company which sells water pump as its product. The majority of EVLOGO’s customers only know and realize the need of the water pump after they purchase KANGEN water machine or after being informed by others. ... -
JOB ALLOCATION OF RAJAWALI MAS FAMILY MEMBERS BASED ON MINER’S ENTREPRENEURIAL PERSONALITIES AND MYER- BRIGGS TYPE INDICATOR (MBTI)
(Universitas Ciputra, 2018)This research is conducted to allocate Rajawali Mas family members into a fit job position based on Miner’s Entrepreneurial Personalities and Myers-Briggs Type Indicator (MBTI). This research uses a quantitative descriptive ... -
THE EFFECT OF MARKETING MIX TOWARDS THE CUSTOMER SATISFACTION OF BURGEROLOGY
(Universitas Ciputra, 2018)With the advancement of technology and increasing revenue earned by the food and beverage industry in Indonesia, there is a big opportunity within the online food and beverage industry, including Burgerology to grow. This ... -
THE INFLUENCE OF MOTIVATION AND LEADERSHIP TOWARDS WORK BEHAVIOR OF ENTREPRENEURSHIP STUDENTS AT CIPUTRA UNIVERSITY
(Universitas Ciputra, 2018)Looking into the current trend, entrepreneurship has been one of the most used tools to measure a country’s state of development . Indonesia currently has quite low number in the development of entrepreneurs compared to ... -
FACTORS AFFECTING EMPLOYEE JOB SATISFACTION IN CV CAHAYA GEMILANG
(Universitas Ciputra, 2018)The purpose of this study is to find out the factors that may have an effect on the job satisfaction of CV Cahaya Gemilang employees. The factors included in this study are motivation factors and hygiene factors. The study ... -
THE IMPACT OF THE USE OF INSTAGRAM, FACEBOOK, AND CELEBRITIES ENDORSEMENT AS MODERATING VARIABLE TOWARDS SALES OF BABY AND KIDS WEAR BUSINESS IN SURABAYA
(Universitas Ciputra, 2018)The purpose of this study is to find out which online promotion is more effective for baby and kids wear business in Surabaya. Online promotions that included in this research are Instagram, Facebook, and Endorsement as ... -
THE INFLUENCE OF SOCIAL MEDIA AND RETAIL STORE INCLUDING MEDIATED BY BRAND AWARENESS TOWARDS PURCHASE INTENTIONS OF JANUS APPAREL
(Universitas Ciputra, 2018)As globalization is rising, Indonesia’s creative industry sectors has also been increasing. Fashion industry is one of creative industry sectors that has increased rapidly. Seizing the opportunity, Janus Apparel was ... -
THE EFFECT OF ENTREPRENEURIAL PASSION AND OPPORTUNITY AWARENESS TOWARD THE SUSTAINABILITY OF STARTUP BUSINESSES
(Universitas Ciputra, 2018)The decreasing number of unemployment rate in Indonesia is caused by the growth of entrepreneurship in Indonesia, which is proven by the number of startup businesses in Indonesia that reaches the sixth highest worldwide ... -
THE IMPACT OF TRANSFORMATIONAL LEADERSHIP, ORGANIZATIONAL LEARNING , AND TRAINING TOWARDS ORGANIZATIONAL PERFORMANCE OF STUDENT ORGANIZATIONS IN UNIVERSITAS CIPUTRA
(Universitas Ciputra, 2018)As student organizations have changed their members in a short period of time, it becomes a problem for the organizations to maintain or even increase their organizational performance as most of the experienced members ... -
FACTORS AFFECTING UPWARD LEADERSHIP IN FAMILY BUSINESS
(Universitas Ciputra, 2018)Family business is considered unique among the common ordinary businesses. There is a pattern of behaviour called family dynamics when the company will be inherited across generations. It is called as succession process. ... -
THE EFFECT OF WORKING ENVIRONMENT, LEADERSHIP STYLE, AND ORGANIZATIONAL CULTURE TO WARDS EMPLOYEE PERFORMANCE AT CIPUTRA WORLD HOTEL SURABAYA
(Universitas Ciputra, 2018)The purpose of this study is to find out the effect of working environment. leadership style, and organizational culture on employee performance at Ciputra World Hotel Surabaya. The study was done with quantitative approach ... -
EKSPLORASI KEGAGALAN TOUR & TRAVEL DENGAN MENGGUNAKAN VALUE PROPOSITION DARI BMC (Business Model Canvas)
(Universitas Ciputra, 2018)Pertumbuhan pariwisata Indonesia selalu di atas pertumbuhan ekonomi Indonesia dan melebihi perkembangan pariwisata dunia. Perolehan devisa Negara dari sektor pariwisata tahun 2016 sudah mengalahkan pemasukan dari migas dan ... -
PENGARUH LIFESTYLE, PERCIEVED QUALITY, DAN PRICE TERHADAP MINAT BELI PRODUK OLDMAN.CO
(Universitas Ciputra, 2018)This study aims to determine the effect of Lifestyle (X1), Percieved Quality (X2), Price (X3) on intention to buy (Y) Oldman.Co product. The research’s approach is quantitative. This research use non probability sampling ... -
PENGARUH GAYA HIDUP TERHADAP MINAT BELI PRODUK KAYU TREE - X
(Universitas Ciputra Surabaya, 2021)Pandemi Covid19 menyebabkan dampak yang besar terhadap segala aspek. Bahkan banyak perusahaan menahan untuk melakukan aktivitas pemasaran untuk sementara waktu hingga kondisi mulai normal dan terkendali. Reaksi setiap ... -
“ ONLINE SHOPPING INTENTION PRODUK MAKANAN RINGAN PADA MARKETPLACE SHOPEE DENGAN PERCEIVED TRUST SEBAGAI PEMEDIASI”
(Universitas Ciputra Surabaya, 2021)Penelitian ini bertujuan untuk menguji secara empiris pada marketplace Shopee adanya pengaruh product description, product awareness, enduring involvement, situational involvement, dan perceived trust terhadap purchase ...