Fakultas Manajemen Bisnis: Recent submissions
Now showing items 541-560 of 1918
-
Pengaruh kualitas layanan dan harga terhadap keputusan pembelian CV Archiline
(Universitas Ciputra Surabaya, 2015)Pengaruh kualitas layanan dan harga terhadap keputusan pembelian CV Archiline CV Archiline p erlu meneliti keputusan pembelian konsumen dan hal-hal yang berpengaruh terhadap dengan keputusan pembelian konsumen tersebut ... -
PERANCANGAN STRATEGI MELALUI ANALISIS SWOT PADA n’JELENEH
(Universitas Ciputra Surabaya, 2015)PERANCANGAN STRATEGI MELALUI ANALISIS SWOT PADA n’JELENEH Pembelajaran pada universitas dengan membentuk suatu usaha, terbentuknya n’Jeleneh yang berdiri dari 7 Februari 2012. n’Jeleneh merupakan bidang usaha yang bergerak ... -
ANALISIS MOTIVASI DAN PEMBELAJARAN DALAM KEPUTUSAN PEMBELIAN KONSUMEN DI J5758
(Universitas Ciputra Surabaya, 2015)Analisis Motivasi dan Pembelajaran Dalam Keputusan Pembelian Konsumen Di J5758 J5758 perlu meninjau hal-hal yang dapat mendasari keputusan pembelian konsumen guna meningkatkan pencapaian usahanya. Motivasi dan pembelajaran ... -
PERANCANGAN STANDART OPERATIONAL PROCEDURE (SOP) PRODUKSI PADA BISNIS SUMBER ARTHA ABADI
(Universitas Ciputra Surabaya, 2015)PERANCANGAN STANDART OPERATIONAL PROCEDURE (SOP) PRODUKSI PADA BISNIS SUMBER ARTHA ABADI Penelitian ini bersifat Kualitatif yang membahas tentang perancangan Standart Operational Procedure (SOP) pada bagian produksi pada ... -
PERANCANGAN KEGIATAN BAURAN PEMASARAN VITTORIA SHOP
(Universitas Ciputra Surabaya, 2015)PERANCANGAN KEGIATAN BAURAN PEMASARAN VITTORIASHOP Penelitian ini bertujuan untuk mengetahui keadaan lingkungan eksternal perusahaan dan posisi perusahaan Vittoria Shop berdasarkan lima kekuatan Porter dan matriks BCG. ... -
PENYUSUNAN INOVASI PADA PERUSAHAAN MIRUMI
(Universitas Ciputra Surabaya, 2015)PENYUSUNAN INOVASI PADA PERUSAHAAN MIRUMI Penelitian ini dilakukan dengan tujuan untuk menyusun inovasi pada perusahaan Mirumi yang ditinjau dari brand dan product performance. Metode penelitian yang digunakan pada ... -
ANALISIS PENGAMBILAN KEPUTUSAN INVESTASI MESIN PENGGORENGAN KOPI PADA UD JAYA BARU MENGGUNAKAN BIAYA RELEVAN
(Universitas Ciputra Surabaya, 2015)ANALISIS PENGAMBILAN KEPUTUSAN INVESTASI MESIN PENGGORENGAN KOPI PADA UD JAYA BARU MENGGUNAKAN BIAYA RELEVAN UD Jaya Baru merupakan sebuah bisnis keluarga berlokasi di Kota Malang yang memproduksi kopi dengan merek Rase. ... -
EVALUASI STRATEGI PEMASARAN MENGGUNAKAN ANALISIS SWOT PADA PERUSAHAAN ALL inc store
(Universitas Ciputra Surabaya, 2015)EVALUASI STRATEGI PEMASARAN DENGAN MENGGUNAKAN ANALISIS SWOT PADA PERUSAHAAN ALL INC STORE Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran menggunakan analisis SWOT pada ALL inc store. Jenis penelitian ... -
PERENCANAAN STRATEGI PENJUALAN UNTUK MENINGKATKAN CUSTOMER B2B RASARASA
(Universitas Ciputra Surabaya, 2015)PERENCANAAN STRATEGI PENJUALAN UNTUK MENINGKATKAN CUSTOMER B2B RASARASA Menjalankan bisnis di bidang makanan tentu terjadi persaingan ketat yang disebabkan oleh pertumbuhan jumlah pengusaha makanan yang ada dan terus ... -
MARKETING CHANNEL AND PROMOTION IN MORPHEUS EVENT ORGANIZER: PERFORMANCE, PROBLEMS, AND SOLUTIONS
(Universitas Ciputra, 2015)The purpose of this research is to explore the marketing channel and promotion in Morpheus Event Organizer then to discover the problems in both marketing channel and promotion and lastly to explore of possible solution ... -
THE INFLUENCE OF FOOD DIMENSION TO THE MONSTER ICE CUSTOMER SATISFACTION
(Universitas Ciputra, 2015)Monster Ice is a business that is engaged in food and beverage industry, especially in ice cream. Competition among ice cream businesses is very high indeed that it becomes a challenge for Monster Ice to determine the ... -
THE IMPACT OF BRAND IMAGE AND PRICE TOWARDS PURCHASING INTENTION ON HERTURE’S PRODUCTS
(Universitas Ciputra, 2015)The Purpose of this research is to discover the existence of the impact of brand image and price towards customer’s purchasing intention on Herture’s products. The population used in this research is Herture’s visitor ... -
ANALISIS PENGARUH HARGA, KERAGAMAN PRODUK, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PADA PEMBELIAN ES KRIM
(Universitas Ciputra, 2015)Rapidly increasing competition in the ice cream business causes every company in the industry to race in determining the right strategy to win competition, especially strategy that focuses on customer satisfaction. ... -
Exploration of Marketing Communication Mix Activities to Increase Brand Awareness of Luscious
(Universitas Ciputra, 2015)The title of this research is “Exploration of Marketing Communication Mix Activities to Increase Brand Awareness of Luscious”. The problem is that Luscious’ brand awareness is low and it effects to the low sales. The ... -
ANALYSIS ON IMPLEMENTATION OF ACCOUNTING INFORMATION SYSTEM FOR PROCUREMENT AND PRODUCTION CYCLE IN CHEESE FIX
(Universitas Ciputra, 2015)Th is research aims to analyze the implementation of current Cheese Fix’s Accounting Information System, especially in terms of Procurement and Production Cycle. The research subjects for this research are the two owners ... -
ANALYSIS OF ACCOUNTING INFORMATION SYSTEM PRODUCTION CYCLE IN RUNAWAY PROJECT
(Universitas Ciputra, 2015)The purpose of this research is to analyze and improving the problems regarding product quality that happens in the process of production cycle in the Accounting Information System of Runaway Project. This research uses ... -
CONSUMERS’ PREFERENCE COMBINATION OF MONSTER ICE PRODUC
(Universitas Ciputra, 2015)The purpose of this research is to know what combination of product that the customers preferred to buy. It aims to know what combination of product that the customers preferred to buy based on the attribute of flavor, ... -
THE USE OF FIVE FORCES ANALYSIS TO CREATE A COMPETITIVE STRATEGY
(Universitas Ciputra, 2015)The purpose of this research is to choose the most effective strategy for BUMBUKU by considering its position in the industry using five forces analysis. This research is categorized as qualitative research. The data ... -
FACTORS ANALYSIS OF CUSTOMER SATISFACTION ON LA’FRUTTA’S PRODUCT
(Universitas Ciputra, 2015)T he research objective of th is research is to find the factors that affect consumer satisfaction of La’Frutta. The variables examined in this study are p roduct attributes , include : Appearance Quality (X ... -
THE EFFECT OF SERVICE MARKETING MIX TOWARDS BUYING DECISION OF SAMIJAYA
(Universitas Ciputra Surabaya, 2018)THE EFFECT OF SERVICE MARKETING MIX TOWARDS BUYINGDECISION OF SAMIJAYA The purpose of this study is to find out which factors can influence thedecision for wallpaper products. The factors included in this study includeproduct, ...